Study on non-legislative initiatives for companies to promote gender ...

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94 Gender equality initiatives Monitoring and evaluation Usually, the monitoring of non-legislative initiatives for the promotion of gender equality in the workplace is an internal procedure at the implementing organisation. They have available the numbers of participating and winning enterprises. In the field of prizes, labels and charters, it can be generally asserted that the number of participating enterprises has been increasing over time. This demonstrates that public interest and attention towards the initiatives is rising. Only a few initiatives saw a decrease of numbers, which might have its causes in a limited target group (e.g. enterprises in a specific sector or in a specific geographic area) or also with a rising number of competing initiatives in the field of gender equality in a certain country. In the field of evaluation, it has been observed that in many cases there is no formal evaluation in a strict sense. Regarding the content of initiatives, in order to show what has been done, there are often annual reports and brochures presenting the outcomes of a special initiative. Frequently, the term “evaluation” is connected with the improvement of ongoing processes and with the adaptation of contents of initiatives to account for changing conditions in the corporate landscape or in society. These aspects lead to the adaptation of the initiative’s criteria, number of categories, adjustment of questions or to the change of the focus or additional content. In terms of the structure of initiatives, many initiatives state to have annual or recurring internal reflections, which might lead to structural and organisational changes regarding the whole application and awarding processes.
Gender equality initiatives 95 3 Individual company initiatives promoting gender equality at the workplace 3.1 Introduction This chapter gives and overview of the initiatives fostering gender equality at the workplace as developed and implemented by the 30 companies that have been analysed in the course of this research project. In contrast to the non-legislative initiatives by public and private organisations, that have been discussed in the previous chapter, these company initiatives have their origin within the company, i. e. they have been elaborated and implemented by companies as a reaction to their specific situation. Nevertheless, some of these company initiatives have been reckoned and honoured by public or private organisation (e. g. have received a prize/award or the company has achieved a good position in a company ranking). By implementing such gender equality initiatives the companies of course adhere to, but also go well beyond legislative obligations. Although companies develop their own approaches to react to their specific situation of gender equality, the initiatives that are described and analysed in this chapter can be transferred between companies and adapted. The analysis revealed that many companies with their initiatives react to similar problems and there are very similar initiatives that could be identified in different companies. Obviously, there already is an exchange of ideas that shall be promoted further with this study. As can be seen from Table 1 below, the focus of this study was on multinational enterprises (24 companies), but 1 large Bulgarian company and 5 SMEs (located in Austria, Greece, Hungary, Norway, and Spain) have also been investigated concerning their practices. These 30 enterprises are active in different industries. Table 1 Complete list of companies analysed, in alphabetical order name of the company Accenture Ltd. Assicurazioni Generali S.p.A. Bulgarian Telecommuication Company (BTC) plc BP International Ltd. headquarters/size (employees world wide) Ireland, Dublin approx. 186,000 employees Italy, Trieste approx. 84,000 employees Bulgaria, Sofia; approx. 7,000 employees United Kingdom, London; approx. 90,000 employees industry professional services (consulting, outsourcing, technical support) finance & insurance telecommunications (fixed line telephony, internet services, mobile telephony (as Vivatel)) oil business (exploring and producing oil, natural gas and alternative fuels; delivering a wide range of energy solutions and petrochemicals; retail)
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