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Study on non-legislative initiatives for companies to promote gender ...

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Gender equality <strong>initiatives</strong> 3<br />

The main types of n<strong>on</strong>-<strong>legislative</strong> <strong>initiatives</strong> promoting <strong>gender</strong> equality at the<br />

workplace<br />

In many countries, <strong>companies</strong> with an outstanding commitment <strong>for</strong> <strong>gender</strong> equality and<br />

having implemented measures promoting <strong>gender</strong> equality in the workplace are given<br />

the possibility <strong>to</strong> receive a certificate or label <strong>for</strong> their endeavour. The labelling is<br />

mostly c<strong>on</strong>ceived as a process and based <strong>on</strong> an audit involving elements of selfassessment<br />

and/or external evaluati<strong>on</strong>, involvement of an independent jury and often<br />

the participati<strong>on</strong> in a c<strong>on</strong>sulting process with the aim of improving <strong>gender</strong> equality<br />

within the organisati<strong>on</strong>. The labels are often granted <strong>for</strong> a limited time period (e.g. <strong>for</strong><br />

three years) and a prec<strong>on</strong>diti<strong>on</strong> <strong>for</strong> a new labelling is the improvement of the company’s<br />

equality policy. There<strong>for</strong>e the labelling shall not be c<strong>on</strong>sidered as the end of the<br />

process but as a sign that the company dedicates and changes c<strong>on</strong>tinuously its<br />

corporate culture <strong>to</strong>wards the enhancement of <strong>gender</strong> equality.<br />

Besides more general labels (e. g. “Label Égalité (Professi<strong>on</strong>elle)” (equality label) in<br />

France, “Agrément Ministériel du Projet d’Acti<strong>on</strong> Positive” (Ministerial Agreement <strong>for</strong><br />

Positive Acti<strong>on</strong>s) in Luxembourg) which cover a wide range of <strong>gender</strong> equality issues<br />

and take measures in various fields, there are specific labels <strong>for</strong> rec<strong>on</strong>ciliati<strong>on</strong> of work<br />

and family life (e. g. “Audit berufundfamilie” (work and family audit) in Germany), labels<br />

created in the framework of EQUAL (e. g. “Šanca na rovnosť” (chance <strong>for</strong> equality) in<br />

Slovakia) or labels with a diversity focus (e. g. Label Egalité Diversité/Label Gelijkheid<br />

Diversiteit (Label Equality Diversity) in Belgium). Moreover, <strong>on</strong>e example <strong>for</strong> a label<br />

focussing <strong>on</strong> a crucial aspect with regard <strong>to</strong> <strong>gender</strong> equality has been launched in<br />

Switzerland and is currently in the pilot phase (“equal salary - Zertifikati<strong>on</strong> der<br />

Lohngleichheit v<strong>on</strong> Frauen und Männern” (Certificati<strong>on</strong> of wage equality between<br />

women and men).<br />

Prizes and awards c<strong>on</strong>stitute by far the biggest category of n<strong>on</strong>-<strong>legislative</strong> <strong>initiatives</strong><br />

promoting <strong>gender</strong> equality in the workplace. In general, the prizes – most of them are<br />

awarded annually – are rather heterogeneous with respect <strong>to</strong> their thematic focus; they<br />

address different targets / target groups as follows:<br />

• Equal opportunities <strong>for</strong> women and men, e. g. “Tasa-arvosuunnittelukilpailu”<br />

(<strong>gender</strong> equality plan prize) in Finland;<br />

• Rec<strong>on</strong>ciliati<strong>on</strong> of family and work, e. g. “Guldnappen” (the golden pacifier prize)<br />

in Sweden, “Firma roku: rovné příleži<strong>to</strong>sti” (company of the year: equal<br />

opportunities) in the Czech Republic<br />

• Women in leading positi<strong>on</strong>s, e. g. “Managerkam prijazno podjetje” (women<br />

managers friendly company) in Slovenia, “K2 prisen & K2 næsen” (K2 reward &<br />

K2 reproach) in Denmark,<br />

• Women in specific sec<strong>to</strong>rs / sec<strong>to</strong>rs traditi<strong>on</strong>ally dominated by men, e. g.<br />

“Inves<strong>to</strong>r in WISE award” in the United Kingdom, “amaZ<strong>on</strong>e” (amaz<strong>on</strong>e) in<br />

Austria<br />

Furthermore, there are prizes and awards which, in general, have a broader frame but<br />

are also covering <strong>gender</strong> equality issues (explicitly or implicitly) such as<br />

• Lists of best workplaces <strong>for</strong> women – special awards in the frame of Great place<br />

<strong>to</strong> Work® (e. g. “Melhor Empresa para Trabalhar para Mulheres” (the best<br />

company <strong>to</strong> work <strong>for</strong> women) in Portugal)<br />

• Corporate Social Resp<strong>on</strong>sibility (CSR) and Diversity

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