Study on non-legislative initiatives for companies to promote gender ...
Study on non-legislative initiatives for companies to promote gender ...
Study on non-legislative initiatives for companies to promote gender ...
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140 Gender equality <strong>initiatives</strong><br />
promised <strong>to</strong> the winners and <strong>to</strong> the subject of <strong>gender</strong> equality. However, this<br />
motivati<strong>on</strong>al effect could and should be better en<strong>for</strong>ced especially <strong>for</strong> enterprises which<br />
are interested in <strong>gender</strong> equality <strong>on</strong>ly recently or which have no systematic approach <strong>to</strong><br />
the subject. This could be d<strong>on</strong>e by creating prizes <strong>for</strong> “newcomers”, which have put in<br />
practice equality measures <strong>on</strong>ly recently and in specific areas and which have not yet<br />
implemented a sophisticated equality plan. This is <strong>to</strong> avoid an unequal competiti<strong>on</strong><br />
where these firms would have <strong>to</strong> compare with enterprises which are traditi<strong>on</strong>ally active<br />
in the field. Such prizes could also be suitable <strong>to</strong> motivate SMEs <strong>for</strong> participati<strong>on</strong> as<br />
they often cannot implement <strong>gender</strong> equality measures in such a broad and <strong>for</strong>malised<br />
way as large enterprises.<br />
The next step can be made through a label, as it aims at a sustainable organisati<strong>on</strong>al<br />
change and is highly process-oriented. An enterprise starting the labelling process<br />
does not need <strong>to</strong> have implemented a broad equality plan but should express its<br />
commitment <strong>to</strong> design and implement appropriate measures <strong>to</strong> <strong>promote</strong> <strong>gender</strong><br />
equality (in the framework of such an equality plan) and its willingness <strong>to</strong> undergo an<br />
analysis of its status quo and <strong>to</strong> <strong>for</strong>mulate equality objectives with the help of external<br />
experts. The label represents, <strong>on</strong> the <strong>on</strong>e hand, recogniti<strong>on</strong> of the ef<strong>for</strong>ts and, <strong>on</strong> the<br />
other hand, commits the enterprise <strong>to</strong> further improve its <strong>gender</strong> equality activities.<br />
Finally, enterprises which have already implemented a broad range of complementary<br />
instruments and actively aspire <strong>to</strong> act as role models <strong>to</strong> “evangelise” other employers<br />
may choose <strong>to</strong> join a charter. As the charter is often str<strong>on</strong>gly based <strong>on</strong> selfcommitment<br />
and basically does not include neither any external support nor external<br />
assessment it will <strong>on</strong>ly be appropriate <strong>for</strong> a spearhead of “advanced <strong>gender</strong> equality<br />
<strong>promote</strong>rs”.<br />
Additi<strong>on</strong>ally, rankings could serve as a m<strong>on</strong>i<strong>to</strong>ring instrument and also allow <strong>for</strong><br />
highlighting bad practices when publishing the lowest ranked enterprises. This can<br />
produce public pressure <strong>to</strong>wards “black sheep” and probably initiates an internal<br />
reflecti<strong>on</strong> and discussi<strong>on</strong> process with a view <strong>to</strong> <strong>gender</strong> equality am<strong>on</strong>g the<br />
management. For enterprises the ranking means a barometer <strong>on</strong> how their activities<br />
are evaluated in comparis<strong>on</strong> <strong>to</strong> others.<br />
Compendia of good practice can serve as complementary measure <strong>to</strong> illustrate<br />
practical experiences, but do not directly initiate a change in the enterprises. Thus, they<br />
could be used <strong>for</strong> in<strong>for</strong>mati<strong>on</strong> campaigns or in the framework of PR measures.<br />
In some countries various types of <strong>initiatives</strong> are combined <strong>to</strong> <strong>promote</strong> <strong>gender</strong><br />
equality. For example, am<strong>on</strong>g labelled enterprises those most successful in<br />
implementing instruments <strong>to</strong> <strong>promote</strong> <strong>gender</strong> equality may be awarded a prize; or the<br />
winners of an award are presented in a compendium of good practice. There would be<br />
the possibility of awarding the “best per<strong>for</strong>mer” am<strong>on</strong>g the undersigned of a charter,<br />
<strong>to</strong>o. These combinati<strong>on</strong>s can profit from the advantages of different types of <strong>initiatives</strong><br />
and in<strong>for</strong>mati<strong>on</strong> and data does not need <strong>to</strong> be gathered <strong>for</strong> each initiative separately.<br />
In any case, it seems <strong>to</strong> be important that the resp<strong>on</strong>sible organisati<strong>on</strong>s of different<br />
<strong>initiatives</strong> co-operate closely at nati<strong>on</strong>al and European level <strong>to</strong> create a str<strong>on</strong>g and<br />
coordinated network of organisati<strong>on</strong>s <strong>for</strong> promoting <strong>gender</strong> equality. Moreover, the<br />
networking should not <strong>on</strong>ly be fostered at the level of the resp<strong>on</strong>sible organisati<strong>on</strong>s but<br />
also at the level of the participating enterprises <strong>to</strong> support the exchange of experience<br />
which will be an additi<strong>on</strong>al benefit <strong>to</strong> the participant.