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Study on non-legislative initiatives for companies to promote gender ...

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Gender equality <strong>initiatives</strong> 79<br />

In Denmark, Germany and Slovenia there are several prizes awarding enterprises<br />

which have made outstanding ef<strong>for</strong>ts <strong>to</strong> increase the number of women in management<br />

positi<strong>on</strong>s.<br />

In Slovenia, there is a prize called “Managerkam prijazno podjetje” (women<br />

managers friendly company) which is part of a larger programme of activities carried<br />

out by the Managers’ Associati<strong>on</strong> of Slovenia. As a part of this associati<strong>on</strong>, the Secti<strong>on</strong><br />

of Women Managers is c<strong>on</strong>ducting the competiti<strong>on</strong> <strong>for</strong> this prize. The main objective of<br />

the initiative is <strong>to</strong> highlight the importance and role of women leaders and managers,<br />

both in the company and in society in general.<br />

Each year, the Secti<strong>on</strong> of Women Managers sends out a call <strong>for</strong> applicati<strong>on</strong>s in the MQ<br />

Magazine, the Managers’ Associati<strong>on</strong> e-news, and <strong>on</strong> the Women Managers Secti<strong>on</strong><br />

website. Managers’ Associati<strong>on</strong> members who potentially meet the selecti<strong>on</strong> criteria are<br />

directly asked <strong>to</strong> participate. A candidate <strong>for</strong> the award may be any company in the<br />

group of medium or large enterprises that is doing business in the Republic of Slovenia.<br />

Excepti<strong>on</strong>ally, the award may also be given <strong>to</strong> professi<strong>on</strong>al, scientific, educati<strong>on</strong>al, or<br />

similar instituti<strong>on</strong>s that are, through their achievements, c<strong>on</strong>tributing <strong>to</strong> the promoti<strong>on</strong> of<br />

women in management positi<strong>on</strong>s.<br />

A candidate company must meet the following c<strong>on</strong>diti<strong>on</strong>s: It has <strong>to</strong> employ females <strong>for</strong><br />

more than <strong>on</strong>e third of its managerial and leadership positi<strong>on</strong>s (General Direc<strong>to</strong>r,<br />

Management Board, Executive Direc<strong>to</strong>r), it must have at least 50 employees, it has <strong>to</strong><br />

show a trend of growth over the previous three years and it has <strong>to</strong> dem<strong>on</strong>strate<br />

successful business results according <strong>to</strong> indica<strong>to</strong>rs used in their financial statements.<br />

The candidate <strong>companies</strong> must fill in an extensive questi<strong>on</strong>naire that c<strong>on</strong>sists of both<br />

quantitative and qualitative elements of business assessment. The quantitative data in<br />

particular include operating financial results <strong>for</strong> three years. Qualitative data are based<br />

mainly <strong>on</strong> the descripti<strong>on</strong> of the career development of three <strong>to</strong> five females in<br />

managerial and leadership positi<strong>on</strong>s in the company. These individuals need <strong>to</strong><br />

resp<strong>on</strong>d <strong>to</strong> the questi<strong>on</strong>naire by themselves, describing the development of their<br />

professi<strong>on</strong>al careers in the respective company. The qualitative part of the questi<strong>on</strong>naire<br />

is set in a manner that identifies potential problem areas of <strong>gender</strong> inequality (e.g.<br />

wage gap). The company has <strong>to</strong> describe how it creates c<strong>on</strong>diti<strong>on</strong>s <strong>for</strong> optimum<br />

development of female managers’ careers.<br />

Some <strong>companies</strong> participate year after year and express a high degree of persistence<br />

in their ef<strong>for</strong>ts <strong>to</strong> achieve the award. However, competiti<strong>on</strong> is rigorous. Once a company<br />

receives a prize, it cannot apply again. The evaluati<strong>on</strong> commissi<strong>on</strong> c<strong>on</strong>sists of six<br />

members. For the assessment process, they receive comparative analyses of the<br />

nominati<strong>on</strong>s. It is important <strong>to</strong> stress that the evaluati<strong>on</strong> process is secret; <strong>on</strong>ly the<br />

commissi<strong>on</strong> receives the in<strong>for</strong>mati<strong>on</strong>, and it is not known which <strong>companies</strong> are<br />

candidates <strong>for</strong> recogniti<strong>on</strong>. The Governing Board of The Secti<strong>on</strong> of Women Managers<br />

then decides <strong>on</strong> prize recipients based <strong>on</strong> the commissi<strong>on</strong> opini<strong>on</strong>. The prize is<br />

awarded at the spring meeting of the Managers' Associati<strong>on</strong> <strong>to</strong> draw attenti<strong>on</strong> <strong>to</strong> those<br />

<strong>companies</strong> who recognise the important role that women managers play. In additi<strong>on</strong> <strong>to</strong><br />

the award, which is given <strong>to</strong> the company’s general managing direc<strong>to</strong>r, each individual<br />

female candidate (three <strong>to</strong> five candidates from the winning company) receives her own<br />

miniature prize.<br />

Norway has a prize called “Landbrukssamvirkets likestillingspris” (<strong>gender</strong> equality prize<br />

of the Federati<strong>on</strong> of Norwegian Agricultural Co-operatives) which has the objective <strong>to</strong><br />

award <strong>companies</strong> which have good results in <strong>gender</strong> equality, especially regarding the

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