Study on non-legislative initiatives for companies to promote gender ...

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58 Gender equality initiatives The collection process has been carried out in March and April 2009 and the results of 133 initiatives identified in the 30 European countries (including EU wide 20 and international 21 initiatives) are available and are incorporated in the analysis. 1.2.2 Identification and analysis of individual company initiatives Next to the measures mentioned above some examples of initiatives individually implemented in companies have been identified and analysed. The interest has been focused on medium- to long-term approaches of companies comprising a set of measures and addressing equality in different fields (e. g. recruitment, training, reconciliation, etc.) rather than on isolated measures. The companies have been selected on the basis of: • Rankings of companies • Publications or compendia of good practices • References from the expert consultants in the research team • Contacts of the national research partners. Similar to the analysis of the non-legislative initiatives, the information has been collected according to a semi-structured guideline elaborated by the Austrian Institute for SME Research to ensure that all relevant information is gathered and that this information is delivered in a comparable way. This guideline has been adopted in a way that it contains the key information on the company but also displays similar categories as the one for analysing the general initiatives. The focus of the analysis has been laid on multinational companies. Thus, the Austrian Institute for SME Research has carried out the field research (without involvement of national research partners). However, in the analysis of initiatives implemented by SMEs, the relevant national research partners have assisted in the field research. The field research has again been conducted by means of internet/document research and telephone/personal interviews with responsible persons at the enterprises (basically from the HR Department or CSR/Diversity & Inclusion Department respectively the owners in the case of SMEs). A total of 24 multinational enterprises, 1 large national enterprise and 5 SMEs (the latter two categories only active at national or regional level) with outstanding activities to support gender equality have been identified and analysed. In the selection of the enterprises a balance between different sectors of activity as well as between different national backgrounds 22 has been accounted for. 20 21 22 Initiatives that are applicable in different countries of the European Union – not necessarily in all EU countries – have been subsumed in this category. Examples of initiatives that are (also) applicable in countries outside the European Union (e.g. the USA) or that are implemented by organisations located outside the EU have been subsumed in this category. Although the companies to be analysed are multinational, their origin traces back to national companies and reflects – at least to a certain extent – the national business culture.
Gender equality initiatives 59 1.2.3 In-depth analysis of selected initiatives Out of the pool of non-legislative initiatives and of individual company initiatives examples for an in-depth analysis have been selected according to different selection criteria. Moreover, the application of balance criteria should guarantee that all types of initiatives are represented as well as different countries and different types of companies/industries. A total of 26 non-legislative initiatives and 7 company initiatives have been analysed indepth and are subject of case studies (see Annex 2 and 3). The following methods have been applied for the in-depth analysis of the nonlegislative initiatives: • a detailed document analysis (e. g. programme reports, evaluation reports, application forms, articles in newspapers, business reports of participating companies which serve as examples) • interviews (personally or by telephone) with: o the key players (managers of the initiative, monitoring bodies, jury members, responsible persons from involved authorities such as ministries etc.) o at least two companies participating in the initiative (responsible and involved persons e. g. HR manager, person responsible for gender mainstreaming or diversity issues, work council, concerned employees) Similarly the company initiatives have been analysed in-depth through: • a detailed document analysis (e. g. annual reports (especially the HR section or HR reports), CSR/Diversity & Inclusion Reports, company web sites, company presentations, articles in newspapers, information/reports of independent organisations) • interviews (personally or by telephone) with: o the management/implementing bodies (relevant persons from the HR Department or the CSR/Diversity & Inclusion Department respectively the owners in the case of SMEs) o employees having participated in the initiative/one of the programmes/ measures offered within the company Also in this step of the research project, the Austrian Institute for SME Research has collaborated with its national research partners. The in-depth analysis of both the nonlegislative initiatives and the company initiatives, has been conducted according to reporting templates (giving the research areas and the questions of interest for each area) to ensure a uniform procedure. Where necessary, the national research partners have been asked to raise and provide additional information. The approaches of the multinational companies have been analysed by the Austrian Institute for SME Research.
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