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Human Settlements Review - Parliamentary Monitoring Group

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<strong>Human</strong> <strong>Settlements</strong> <strong>Review</strong>, Volume 1, Number 1, 2010<br />

Enterprise Development in the Alternative<br />

Building Technology Industry<br />

.<br />

Hennie Roets and Serenta Ramraj<br />

The Polymer Focus <strong>Group</strong>, Sasol ChemCity<br />

About Sasol ChemCity<br />

Sasol ChemCity, a wholly owned subsidiary of<br />

Sasol Chemical Industries, acts as an incubator<br />

facilitating the establishment of independent<br />

downstream SMMEs in the chemical and<br />

related sectors as well as Sasol suppliers. By<br />

embarking on this socio-economic initiative,<br />

Sasol has aligned itself with two important<br />

national enterprise development strategies,<br />

namely BEE and BBBEE. Consequently, we<br />

are incentivized to assist businesses that<br />

have a 26% or more BEE ownership stake.<br />

Sasol ChemCity concentrates on start-up<br />

businesses, growing existing businesses and<br />

assisting turnarounds (distressed businesses).<br />

There is a strong focus on growing the sector<br />

by becoming involved with businesses that are<br />

innovative (or have innovative products), are<br />

export focused or have import replacement<br />

capabilities.<br />

Sasol ChemCity does not fund projects<br />

or businesses; however, we will provide<br />

entrepreneurs with assistance in terms of<br />

finding possible investors or financiers. It is<br />

a preference to remain independent from<br />

the beneficiaries and therefore prefer not to<br />

take up representation on the boards of the<br />

companies it assists (unless by exception,<br />

large funders insist on Sasol ChemCity being<br />

represented on the incubatees’ board).<br />

Sasol ChemCity’s service offerings include<br />

some or all of the following:<br />

a. Assistance with drafting a bankable<br />

business plan;<br />

b. Assistance with regard to acquiring<br />

funding;<br />

c. The necessary technical assistance<br />

with regard to product testing and<br />

process improvement;<br />

d. Assistance with Concept<br />

Development;<br />

e. Assistance with sourcing of a suitable<br />

BEE partner;<br />

f. Establishment / Optimisation of<br />

Business Processes;<br />

g. Assistance with possible funding<br />

proposals;<br />

h. Training of Principals, Consultants<br />

and Agents of Associated Business<br />

on Safety and Marketing regarding<br />

the Product and/or Stability tests of<br />

products;<br />

i. Assistance with the design /<br />

implementation of a corporate image<br />

/ identity for your enterprise and on<br />

clearance of preferred corporate<br />

image logo and or name (IP), i.e. the<br />

design of a logo, etc.<br />

j. Consumables for start-up of business<br />

e.g. bottles, labels and raw material.<br />

253

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