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Human Settlements Review - Parliamentary Monitoring Group

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<strong>Human</strong> <strong>Settlements</strong> <strong>Review</strong>, Volume 1, Number 1, 2010<br />

business with regard to the<br />

technology. This allows the business<br />

to tender for certain contracts as these<br />

certifications are a requirement of the<br />

tender process. However, as a startup<br />

business, many of the businesses<br />

do not necessarily have the cash to<br />

conduct the entire product testing<br />

required. The ABT team is evaluating<br />

workable solutions to this challenge.<br />

homes are too small to build a substantial<br />

cash flow. Although there is a greater need<br />

for subsidised homes, businesses will be<br />

more profitable and sustainable if they supply<br />

affordable bondable homes and homes in the<br />

high end market.<br />

Sasol ChemCity’s positioning in<br />

the Alternative Building Technology<br />

Industry<br />

- Government Subsidies: Most<br />

entrepreneurs find it challenging to<br />

build a quality home where the costs<br />

fall within the government subsidy. It<br />

is the opinion of some entrepreneurs<br />

that the government subsidy amount<br />

be increased to ensure that a better<br />

quality home can be built.<br />

The second challenge identified is risk of cash<br />

flow of business. As a start-up business, on<br />

time payment from clients is crucial for the<br />

sustainability of the business. This risk is even<br />

higher when businesses supply subsidised<br />

homes as the profit margins on subsidised<br />

Sasol ChemCity is committed to working in<br />

partnership with government and partners<br />

in all spheres to foster development. The<br />

collaboration between Sasol ChemCity and<br />

its partners is intended to assist in facilitating<br />

enterprise development and the associated<br />

job creation. Knowing the challenges faced<br />

by the entrepreneurs in the alternative<br />

building technology space, Sasol ChemCity<br />

has created a value chain that will allow the<br />

entrepreneurs to overcome the most difficult<br />

challenge – access to the market.[Figure 2]<br />

Figure 2: Alternative Building Technology Enterprise Development Model<br />

261

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