India: Effects of Tariffs and Nontariff Measures on U.S. ... - USITC
India: Effects of Tariffs and Nontariff Measures on U.S. ... - USITC
India: Effects of Tariffs and Nontariff Measures on U.S. ... - USITC
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Alcoholic beverage producti<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> sales are closely regulated by state governments, <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
industry representatives have identified (1) specific state regulati<strong>on</strong>s, (2) the general<br />
system <str<strong>on</strong>g>of</str<strong>on</strong>g> state regulati<strong>on</strong>, <str<strong>on</strong>g>and</str<strong>on</strong>g> (3) the practice <str<strong>on</strong>g>of</str<strong>on</strong>g> export taxes payable for shipments from<br />
<strong>on</strong>e <str<strong>on</strong>g>India</str<strong>on</strong>g>n state to another as deterrents to FDI or domestic investment in particular<br />
states. 44 Specific state regulati<strong>on</strong>s cited as impediments to FDI include those related to<br />
labeling requirements, licensing for breweries <str<strong>on</strong>g>and</str<strong>on</strong>g> distilleries, prohibiti<strong>on</strong>s <strong>on</strong> sales <str<strong>on</strong>g>of</str<strong>on</strong>g><br />
alcoholic beverages produced in other states, product st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards, <str<strong>on</strong>g>and</str<strong>on</strong>g> price caps, all <str<strong>on</strong>g>of</str<strong>on</strong>g><br />
which tend to vary widely am<strong>on</strong>g states. 45<br />
Under <str<strong>on</strong>g>India</str<strong>on</strong>g>’s 2008 Food Safety Law, states are able to require separate labeling<br />
st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards for alcoholic beverages. The law entered into force in May 2009, so state<br />
regulati<strong>on</strong>s have not yet been issued, but industry representatives cite this development as<br />
a potentially significant barrier to sales. Specific labeling issues noted include<br />
requirements to list ingredients, dates <str<strong>on</strong>g>of</str<strong>on</strong>g> packaging <str<strong>on</strong>g>and</str<strong>on</strong>g> manufacture, <str<strong>on</strong>g>and</str<strong>on</strong>g> nutriti<strong>on</strong>al<br />
informati<strong>on</strong> <strong>on</strong> labels (see chapter 6). This practice is not st<str<strong>on</strong>g>and</str<strong>on</strong>g>ard for alcoholic<br />
beverages worldwide. 46 If states with smaller markets imposed distinct labeling<br />
requirements, major distributors would likely exit those markets <str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>centrate <strong>on</strong><br />
major market areas such as Maharashtra, New Delhi, <str<strong>on</strong>g>and</str<strong>on</strong>g> Goa. 47<br />
The case <str<strong>on</strong>g>of</str<strong>on</strong>g> SABMiller in Tamil Nadu exemplifies problems with licensing procedures in<br />
<str<strong>on</strong>g>India</str<strong>on</strong>g>. The company applied for a brewery license in 2007 <str<strong>on</strong>g>and</str<strong>on</strong>g> was still waiting for<br />
approval as <str<strong>on</strong>g>of</str<strong>on</strong>g> September 2009. Because Tamil Nadu does not permit alcoholic beverages<br />
to be transshipped from other <str<strong>on</strong>g>India</str<strong>on</strong>g>n states, SABMiller has been supplying its products to<br />
Tamil Nadu through a c<strong>on</strong>tract brewing arrangement with Mohan Breweries &<br />
Distilleries (MBDL), an <str<strong>on</strong>g>India</str<strong>on</strong>g>n company with brewing facilities in the state. MBDL<br />
suspended its agreement with SABMiller in April 2009, leaving SABMiller with no<br />
producti<strong>on</strong> or distributi<strong>on</strong> facilities in Tamil Nadu. SABMiller reportedly had been<br />
selling 3 milli<strong>on</strong> cases <str<strong>on</strong>g>of</str<strong>on</strong>g> beer annually in Tamil Nadu, <str<strong>on</strong>g>India</str<strong>on</strong>g>’s sec<strong>on</strong>d-largest beer<br />
market, <str<strong>on</strong>g>and</str<strong>on</strong>g> the company hopes to resume operati<strong>on</strong>s in the state before the end <str<strong>on</strong>g>of</str<strong>on</strong>g><br />
2009. 48<br />
By carving up the large <str<strong>on</strong>g>India</str<strong>on</strong>g>n market into separate jurisdicti<strong>on</strong>s, state regulati<strong>on</strong>s may<br />
dissuade large investors from investing in <str<strong>on</strong>g>India</str<strong>on</strong>g> at all, because the barriers to interstate<br />
movement <str<strong>on</strong>g>of</str<strong>on</strong>g> goods make it very difficult for investors to benefit from the ec<strong>on</strong>omies <str<strong>on</strong>g>of</str<strong>on</strong>g><br />
scale that such a large market would generally <str<strong>on</strong>g>of</str<strong>on</strong>g>fer. In the wine industry, for example,<br />
the Bureau <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>India</str<strong>on</strong>g>n St<str<strong>on</strong>g>and</str<strong>on</strong>g>ards has developed the st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards for <str<strong>on</strong>g>India</str<strong>on</strong>g>n winemaking, but<br />
these st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards are <strong>on</strong>ly suggesti<strong>on</strong>s to the State Excise Departments. Each state<br />
establishes <str<strong>on</strong>g>and</str<strong>on</strong>g> enforces its own st<str<strong>on</strong>g>and</str<strong>on</strong>g>ards, which are usually, but not necessarily, the<br />
same from state to state. 49<br />
State regulati<strong>on</strong>s have also been used to impose price caps <strong>on</strong> specific products, <str<strong>on</strong>g>of</str<strong>on</strong>g>ten<br />
with little or no warning <str<strong>on</strong>g>of</str<strong>on</strong>g> the change in regulati<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> after producti<strong>on</strong> has<br />
44 The central government imposes high tariffs <strong>on</strong> alcoholic beverages, but other taxes <str<strong>on</strong>g>and</str<strong>on</strong>g> restricti<strong>on</strong>s <strong>on</strong><br />
the industry are the purview <str<strong>on</strong>g>of</str<strong>on</strong>g> the individual states.<br />
45 Industry representatives, interviews by Commissi<strong>on</strong> staff, New Delhi, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 8, 2009, <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
Washingt<strong>on</strong>, DC, June 19, 2009.<br />
46 DISCUS, submissi<strong>on</strong> to the Commissi<strong>on</strong>, June 25, 2009.<br />
47 Industry representatives, interviews by Commissi<strong>on</strong> staff, New Delhi, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 8, 2009, <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
Washingt<strong>on</strong>, DC, June 19, 2009.<br />
48 Industry representative, e-mail message to Commissi<strong>on</strong> staff, September 25, 2009; Boby Kurian,<br />
“Mohan Breweries to Exit SABMiller Pact,” The Ec<strong>on</strong>omic Times, May 12, 2009.<br />
49 Industry representative, corresp<strong>on</strong>dence with Commissi<strong>on</strong> staff, March 12, 2009.<br />
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