FIGURE 3.4 <str<strong>on</strong>g>India</str<strong>on</strong>g>: Share <str<strong>on</strong>g>of</str<strong>on</strong>g> food expenditure by food item in rural areas, fiscal year 2006/07 Other food items 25% Food grains 32% Beverages, processed food, <str<strong>on</strong>g>and</str<strong>on</strong>g> purchased meals 8% Sugar, salt, <str<strong>on</strong>g>and</str<strong>on</strong>g> spices 8% Vegetables 12% Milk <str<strong>on</strong>g>and</str<strong>on</strong>g> milk products 15% Source : Government <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>India</str<strong>on</strong>g>, NSSO, Household C<strong>on</strong>sumer Expenditure Am<strong>on</strong>g Socio- Ec<strong>on</strong>omic Groups, 2006/07 , October 2008. FIGURE 3.5 <str<strong>on</strong>g>India</str<strong>on</strong>g>: Share <str<strong>on</strong>g>of</str<strong>on</strong>g> food expenditure by food item in urban areas, fiscal year 2006/07 Other food items 34% Food grains 23% Vegetables 10% Milk <str<strong>on</strong>g>and</str<strong>on</strong>g> milk products 18% Beverages, processed food, <str<strong>on</strong>g>and</str<strong>on</strong>g> purchased meals 15% Source: Government <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>India</str<strong>on</strong>g>, NSSO, Household C<strong>on</strong>sumer Expenditure Am<strong>on</strong>g Socio-Ec<strong>on</strong>omic Groups, 2006/07 , October 2008. 3-12
Food Preferences <str<strong>on</strong>g>India</str<strong>on</strong>g> is a country <str<strong>on</strong>g>of</str<strong>on</strong>g> diverse food preferences that vary by regi<strong>on</strong>, religi<strong>on</strong>, <str<strong>on</strong>g>and</str<strong>on</strong>g> income group. 36 One <str<strong>on</strong>g>India</str<strong>on</strong>g>n industry <str<strong>on</strong>g>of</str<strong>on</strong>g>ficial stated that “there are different c<strong>on</strong>sumer preferences every 50 kilometers.” 37 <str<strong>on</strong>g>India</str<strong>on</strong>g>ns typically c<strong>on</strong>sume unprocessed fresh foods with traditi<strong>on</strong>al ingredients, such as food grains, pulses, potatoes, edible oils, <str<strong>on</strong>g>and</str<strong>on</strong>g> <str<strong>on</strong>g>India</str<strong>on</strong>g>n spices. 38 Many fresh foods are seas<strong>on</strong>al, <str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>sumers adjust their diets to what is available. 39 A preference for fresh foods also applies to items such as meat, which is usually bought freshly slaughtered. Anecdotal evidence suggests that <str<strong>on</strong>g>India</str<strong>on</strong>g>ns, even those with financial means, regularly tend to eat a relatively narrow variety <str<strong>on</strong>g>of</str<strong>on</strong>g> foods. 40 <str<strong>on</strong>g>India</str<strong>on</strong>g>n food c<strong>on</strong>sumpti<strong>on</strong> patterns generally change for holidays, which include festivals such as Diwali, 41 <str<strong>on</strong>g>and</str<strong>on</strong>g> special occasi<strong>on</strong>s, such as weddings. During the fall festive seas<strong>on</strong>, dem<str<strong>on</strong>g>and</str<strong>on</strong>g> peaks for specialty <str<strong>on</strong>g>and</str<strong>on</strong>g> high-value foods. 42 These special foods include <str<strong>on</strong>g>India</str<strong>on</strong>g>n sweetmeats as well as a variety <str<strong>on</strong>g>of</str<strong>on</strong>g> imported foods, such as chocolates, nuts, baked goods, <str<strong>on</strong>g>and</str<strong>on</strong>g> exotic fruits <str<strong>on</strong>g>and</str<strong>on</strong>g> juices. Outside <str<strong>on</strong>g>of</str<strong>on</strong>g> special occasi<strong>on</strong>s, as noted earlier, rising incomes have driven a generally steady rise in the c<strong>on</strong>sumpti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> n<strong>on</strong>staple items, such as fruit, vegetables, <str<strong>on</strong>g>and</str<strong>on</strong>g> meat. 43 Although <str<strong>on</strong>g>India</str<strong>on</strong>g>ns may be slow to change their traditi<strong>on</strong>al diets, some multinati<strong>on</strong>al food companies are finding gradual success in the <str<strong>on</strong>g>India</str<strong>on</strong>g>n market. 44 Generally, Western-style foods have been slow to penetrate the <str<strong>on</strong>g>India</str<strong>on</strong>g>n market because <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>sumer preferences for fresh products <str<strong>on</strong>g>and</str<strong>on</strong>g> traditi<strong>on</strong>al ingredients. 45 Some multinati<strong>on</strong>al franchises (e.g., McD<strong>on</strong>ald’s, Pizza Hut, <str<strong>on</strong>g>and</str<strong>on</strong>g> Subway) have exp<str<strong>on</strong>g>and</str<strong>on</strong>g>ed their presence in <str<strong>on</strong>g>India</str<strong>on</strong>g>, with menus <str<strong>on</strong>g>of</str<strong>on</strong>g>ten altered for <str<strong>on</strong>g>India</str<strong>on</strong>g>n tastes. For example, these restaurants serve no beef <str<strong>on</strong>g>and</str<strong>on</strong>g> little, if any, pork in their <str<strong>on</strong>g>India</str<strong>on</strong>g>n outlets. 46 Other adjustments include giving higher prominence to dairy products <str<strong>on</strong>g>and</str<strong>on</strong>g> spicy foods, as well as developing unique products specifically for the <str<strong>on</strong>g>India</str<strong>on</strong>g>n market. 47 The trend toward higher incomes <str<strong>on</strong>g>and</str<strong>on</strong>g> the large number <str<strong>on</strong>g>of</str<strong>on</strong>g> young adults 36 Industry representative, interview by Commissi<strong>on</strong> staff, Washingt<strong>on</strong> DC, April 30, 2009. 37 Industry representative, interview by Commissi<strong>on</strong> staff, Mumbai, <str<strong>on</strong>g>India</str<strong>on</strong>g>, June 1, 2009. 38 EIU, <str<strong>on</strong>g>India</str<strong>on</strong>g> Food, November 11, 2008; Singh, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Retail Food Sector, December 21, 2006, 5; <str<strong>on</strong>g>and</str<strong>on</strong>g> Govindan <str<strong>on</strong>g>and</str<strong>on</strong>g> Dhankar, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Exporter Guide, October 1, 2008, 5. 39 Singh, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Retail Food Sector, December 21, 2006, 5; Govindan <str<strong>on</strong>g>and</str<strong>on</strong>g> Dhankar, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Exporter Guide, October 1, 2008, 5. 40 Industry <str<strong>on</strong>g>of</str<strong>on</strong>g>ficial, interview by Commissi<strong>on</strong> staff, New Delhi, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 9, 2009; government <str<strong>on</strong>g>of</str<strong>on</strong>g>ficial, interview by Commissi<strong>on</strong> staff, New Delhi, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 26, 2009. 41 Diwali (the festival <str<strong>on</strong>g>of</str<strong>on</strong>g> lights) is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the most important Hindu holidays <str<strong>on</strong>g>and</str<strong>on</strong>g> occurs in October or November. 42 Singh, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Retail Food Sector, December 21, 2006, 5; Govindan, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Exporter Guide, October 1, 2007, 5; <str<strong>on</strong>g>and</str<strong>on</strong>g> Govindan <str<strong>on</strong>g>and</str<strong>on</strong>g> Dhankar, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Exporter Guide, October 1, 2008, 5. 43 USDA, ERS, Prospects for <str<strong>on</strong>g>India</str<strong>on</strong>g>’s Emerging Apple Market, January 2006, 5. 44 Reportedly, <str<strong>on</strong>g>India</str<strong>on</strong>g>n c<strong>on</strong>sumer preferences are slow to change, <str<strong>on</strong>g>and</str<strong>on</strong>g> it can take five to seven years for them to do so. Industry <str<strong>on</strong>g>of</str<strong>on</strong>g>ficial, interview by Commissi<strong>on</strong> staff, Mumbai, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 12, 2009. 45 Singh, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Retail Food Sector, December 21, 2006, 5; Govindan <str<strong>on</strong>g>and</str<strong>on</strong>g> Dhankar, <str<strong>on</strong>g>India</str<strong>on</strong>g>: Exporter Guide, October 1, 2008, 5. 46 Industry representatives, interview by Commissi<strong>on</strong> staff, Mumbai, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 12, 2009, <str<strong>on</strong>g>and</str<strong>on</strong>g> June 2, 2009; industry representative, interview by Commissi<strong>on</strong> staff, New Delhi, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 8, 2009. 47 Industry representative, interview by Commissi<strong>on</strong> staff, Mumbai, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 12, 2009; industry representative, interview by Commissi<strong>on</strong> staff, New Delhi, <str<strong>on</strong>g>India</str<strong>on</strong>g>, May 8, 2009. 3-13
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United States International Trade C
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U.S. International Trade Commission
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Abstract This report describes <str
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TABLE ES.1 India:
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U.S. agricultural products face str
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U.S. Foreign Direct Investment U.S.
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CONTENTS Page Abstract ............
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Indian Express.com
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CHAPTER 6 Nontariff</strong
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foreign sources. 6 For example, SPS
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BOX 6.1 Milk and M
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BOX 6.2 Wheat—Continued Yet, <str
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perpetuated continuously. The impor
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notices that must be integrated wit
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import corn under the TRQ is too bu
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Customs Procedures India</s
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Corruption Interests within <strong
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TABLE 6.2 India: E
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Bibliography American Apparel <stro
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Mattson, Jeremy W., Won, W. Koo, <s
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———. 2009 National Trade Esti
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TABLE 7.1 India: C
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First Point of Sal
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Private mandis Som
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approximately 65 million households
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7-10 TABLE 7.2 India</stron
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poor communications infrastructure
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limited popularity with farmers bec
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The lack of infras
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found that 39 percent of</s
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Bibliography Banerjee, A. Dairying
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Tiwari, Shri Rajendra Kumar. “Pos
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FDI Regulations and</strong
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TABLE 8.2 India: A
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Food Processing and</strong
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There is not necessarily a strong l
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For processing of
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BOX 8.3 Restrictions on Foreign Joi
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Under certain circumstances, FDI ca
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commenced. States tend to be quick
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Bibliography Bahn, Niti, an
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International Center for Alcohol Po
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Structure of the <
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BOX 9.1 The UPOV System for Plant V
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that the public sector in I
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Whether this situation will soon ch
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The U.S.-India Bus
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eggplant, which began field trials
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Maskus, Keith E. “Intellectual Pr
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APPENDIX A REQUEST LETTER
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The Honorable Sham L. Arano
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cprice-sewell on PRODPC61 with NOTI
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APPENDIX C HEARING WITNESSES
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ORGANIZATION AND WITNESS: Tuttle Ta
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Summary of Views <
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advertising and pr
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highest in the Asia-Pacific region.
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to U.S. exports to India</s
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transparent sanitary regulations th
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hotel and catering
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Western Pistachio Association 26 In
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APPENDIX E POTENTIAL FOR U.S. AGRIC
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E-4 TABLE E.1 India</strong
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E-6 TABLE E.1 India</strong
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E-8 TABLE E.1 India</strong
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APPENDIX F INDIAN AGRICULTURAL PROD
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TABLE F.1 India: A
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FIGURE F.1 India:
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is in nonirrigated areas with yield
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Consumption India
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efrigeration. This characteristic i
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70 percent of tota
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eportedly preferred in southern <st
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Cotton During MY 2003/04-2007/08, <
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Government of <str
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APPENDIX G UNION AND STATE/UNION TE
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certain agricultural goods in the p
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Bibliography Chaulan, Shri U.K. “
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Simulation Framework The effects <s
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Producers determine the optimal sup
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Applied ad valorem tariff equivalen
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We considered the possibility that
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Estimation of <str
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Bibliography Anderson, Kym, Mariann