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Statistics for Decision- Making in Business - Maricopa Community ...

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Example 4: Suppose that Company 1 (C1) and Company 2 (C2) are<br />

competitors <strong>in</strong> the cloth<strong>in</strong>g bus<strong>in</strong>ess. In fact, they both have locations<br />

with<strong>in</strong> Chandler Fashion Center Mall. Given previous bus<strong>in</strong>ess<br />

experience, the market<strong>in</strong>g analyst knows that each company has an<br />

80% chance of agree<strong>in</strong>g to sell a particular l<strong>in</strong>e of cloth<strong>in</strong>g; However, if<br />

C1 agrees to sell the cloth<strong>in</strong>g l<strong>in</strong>e, C2 wants to stay competitive and so<br />

def<strong>in</strong>itely purchases the cloth<strong>in</strong>g l<strong>in</strong>e. How is the probability that both<br />

will agree affected by this new knowledge<br />

SOLUTION: In this situation, the decision of C2 is dependent (conditional) upon the decision<br />

of C1. Consider a table <strong>in</strong> which C2‟s choices will reflect the decision of C1.<br />

Company 2<br />

Choices When<br />

C1 Agrees<br />

Company 1<br />

Choices<br />

Y<br />

Y<br />

Y<br />

Y<br />

Y<br />

Y<br />

Y<br />

Y<br />

N<br />

N<br />

Y Y Y Y Y Y Y Y Y Y<br />

( )<br />

The difference is that C2‟s decisions are all to agree, provided that C1 has agreed. If C1 does not<br />

agree, then we‟re not really sure how C2 will act, but we don‟t really care, s<strong>in</strong>ce the probability<br />

we are <strong>in</strong> search of is when both companies agree!<br />

Here we have:<br />

( ) ( ) ( )<br />

<strong>Statistics</strong> <strong>for</strong> <strong>Decision</strong>-<strong>Mak<strong>in</strong>g</strong> <strong>in</strong> Bus<strong>in</strong>ess © Milos Podmanik Page 110

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