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Statistics for Decision- Making in Business - Maricopa Community ...

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Hypothesis Test<br />

Conclusion<br />

Test Says<br />

Medical researchers usually give these four <strong>in</strong>stances name, as summarized <strong>in</strong> the follow<strong>in</strong>g<br />

table:<br />

Truth<br />

Have Don‟t Have<br />

Positive True Positive False Positive<br />

(Type II Error)<br />

Negative False Negative True Negative<br />

(Type I Error)<br />

As can be seen, the green cells represent accurate results (true results) and the red cells represent<br />

<strong>in</strong>accurate results (false results).<br />

As a patient, you would probably be quite upset (devastated, even) if you received false results<br />

<strong>for</strong> a terrible condition, such as X!<br />

In a hypothesis test, we are up aga<strong>in</strong>st the same dilemma: our test result can be either positive or<br />

negative. The truth may or may not be accurately represented. Let‟s modify our table slightly to<br />

represent the hypothesis test scenario:<br />

Don‟t<br />

Reject<br />

Truth<br />

True<br />

True Positive<br />

False<br />

False Positive<br />

(Type II Error)<br />

Reject<br />

False Negative<br />

(Type I Error)<br />

True Negative<br />

In reality, we shouldn‟t reject (make it appear false), when it is true. If we do, we have a false<br />

negative on our hands. Similarly, we shouldn‟t not reject (make it appear true), when it is<br />

false. These are labeled Type I and Type II errors, respectively.<br />

How Do We Avoid Erroneous Conclusions<br />

Un<strong>for</strong>tunately, we are not omniscient. Thus, we can never be sure that our conclusions are<br />

accurate. If we knew, there would be no test<strong>in</strong>g necessary!<br />

On the flipside, we can determ<strong>in</strong>e how large of an error rate we require. Earlier, we mentioned<br />

that we will reject when the probability of observ<strong>in</strong>g someth<strong>in</strong>g as or more extreme as what<br />

we have observed is “small.” This value of small fully determ<strong>in</strong>es our probability of a Type I<br />

error. As researchers, it is our duty to set this value. This probability of a Type I error is called<br />

the criterion, or alpha-level, and is denoted with the Greek letter alpha, .<br />

Criterion/Alpha-Level<br />

<strong>Statistics</strong> <strong>for</strong> <strong>Decision</strong>-<strong>Mak<strong>in</strong>g</strong> <strong>in</strong> Bus<strong>in</strong>ess © Milos Podmanik Page 213

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