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Statistics for Decision- Making in Business - Maricopa Community ...

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To represent the data to his shareholders, his market<strong>in</strong>g team constructs the above visual<br />

representations.<br />

S<strong>in</strong>ce the participant number is not important, it is okay to ignore that l<strong>in</strong>e of the dataset. Our<br />

focus is on the Op<strong>in</strong>ion row. This is a categorical variable, so we‟ll beg<strong>in</strong> by count<strong>in</strong>g the<br />

number of SD, D, A, and SA responses by us<strong>in</strong>g Excel‟s countif() option. Further, we‟ll calculate<br />

the relative frequency of each response by divid<strong>in</strong>g the number of responses <strong>for</strong> each category by<br />

the total number of observations, which we tally below all the <strong>in</strong>dividual frequencies:<br />

One new trick worth mention<strong>in</strong>g is Excel‟s ability to recognize patterns <strong>in</strong> our <strong>for</strong>mulas. Let‟s<br />

say that we typed <strong>in</strong> our countif() <strong>for</strong>mula <strong>for</strong> SD <strong>in</strong> G7 as follows.<br />

<strong>Statistics</strong> <strong>for</strong> <strong>Decision</strong>-<strong>Mak<strong>in</strong>g</strong> <strong>in</strong> Bus<strong>in</strong>ess © Milos Podmanik Page 30

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