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Producer Price Index Manual: Theory and Practice ... - METAC

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<strong>Producer</strong> <strong>Price</strong> <strong>Index</strong> <strong>Manual</strong><br />

tion, consumer ignorance, or rationing, or some<br />

kind of temporary disequilibrium. Informed producers<br />

with unrestricted production possibilities<br />

would not sell at a lower price if they had the opportunity<br />

to sell exactly the same product at a<br />

higher price. It is tempting to assume, therefore,<br />

that the products are not really homogeneous <strong>and</strong><br />

that the observed price differences must be due to<br />

quality differences of some kind or another, but imperfections<br />

in producer <strong>and</strong> consumer markets are<br />

widespread <strong>and</strong> cannot be assumed away a priori.<br />

1.157 As explained in Section B of Chapter 20,<br />

when a single product is sold at different prices, the<br />

price of that product for PPI purposes is the unit<br />

value, defined as total sales divided by total quantities:<br />

that is, the quantity-weighted average price.<br />

The price relative for the product is the ratio of the<br />

unit values in the two periods. This may be affected<br />

by a change in the pattern of products that sell at<br />

high <strong>and</strong> low prices as well as by changes in the individual<br />

prices.<br />

1.158 If the representative sampled products are<br />

selected with probabilities proportional to the quantities<br />

sold at the different prices in the first period, a<br />

simple (unweighted) arithmetic average of their<br />

prices will provide an estimate of the unit value in<br />

the first period. The Dutot index is the ratio of the<br />

simple arithmetic average prices in the two periods.<br />

However, given that the two sets of prices are perfectly<br />

matched—that is, geared to the pattern of<br />

production in the first period only—the Dutot cannot<br />

take account of any changes in the patterns of<br />

production between the two periods <strong>and</strong> may not<br />

provide an unbiased estimate of the ratio of the unit<br />

values. As shown in Section F of Chapter 20, the<br />

sample Dutot with probabilities proportional to<br />

quantities sold in the first period may be expected<br />

to approximate to a Laspeyres-type index in which<br />

the quantity weights are fixed, by definition. It does<br />

not provide a satisfactory estimate of a unit-value<br />

index in which the relative quantities do change.<br />

Moreover, this approximated Laspeyres-type index<br />

is not a conventional Laspeyres index because the<br />

quantities do not refer to different products, or even<br />

different qualities, but to different quantities of exactly<br />

the same product sold at different prices.<br />

1.159 In practice, even though producers’ choices<br />

may be restricted because of their production technology,<br />

buyer-seller relationships, market ignorance,<br />

<strong>and</strong> other market imperfections, they may<br />

switch production toward products sold at high<br />

prices <strong>and</strong> away from those at low prices, as market<br />

conditions change <strong>and</strong> restrictions on choice are<br />

eased. The Dutot index, based on matched prices,<br />

cannot take account of such switches <strong>and</strong> may tend<br />

to understate the rise in the unit values for this reason.<br />

Alternatively, it may be that the dem<strong>and</strong> side<br />

dictates market behavior, with establishments responding<br />

to dem<strong>and</strong> by increasing production of<br />

low-priced products. When the ratio of the unit values<br />

changes because purchasers, or at least some of<br />

them, succeed in switching from establishments<br />

selling at high prices to establishments selling at<br />

low prices, the failure of PPIs to take account of<br />

such switches leads to the Dutot index overstating<br />

the fall in the unit-value index.<br />

I.5.2 Heterogeneous elementary aggregates<br />

1.160 In practice, most elementary aggregates are<br />

likely to contain a large number of products that are<br />

similar but not identical. Assuming producers are<br />

informed <strong>and</strong> have a perfectly flexible set of production<br />

possibilities, the relative prices may then be<br />

expected to reflect producer’s marginal rates of<br />

substitution. Within the same elementary aggregate,<br />

the different products will often be close substitutes<br />

for each other, often being no more than marginally<br />

different qualities of the same generic product, so<br />

that the quantities produced may be expected to be<br />

quite sensitive to changes in relative prices.<br />

1.161 Using an economic approach, it is possible<br />

to ask what is the best estimate of the “true” economic<br />

index, for the elementary aggregate. Bearing<br />

in mind, however, that no information on quantities<br />

<strong>and</strong> revenues is available within the aggregate, it is<br />

necessary to resort to considering certain hypothetical<br />

special cases. Suppose that producers react to<br />

purchasers’ preferences; as dem<strong>and</strong> increases for a<br />

relatively low-priced product, producers produce<br />

more of it. Assume purchasers have so-called<br />

Cobb-Douglas preferences, which imply that the<br />

cross-elasticities of substitution between the different<br />

products are all unity. The quantity relatives<br />

vary inversely with the price relatives, so that their<br />

revenue shares <strong>and</strong> the establishment’s revenues<br />

remain constant. The true economic index can then<br />

be shown to be a weighted geometric average of the<br />

price relatives, the weights being the revenue<br />

shares—which, as just noted, are the same in both<br />

periods. Now, suppose that the products whose<br />

prices are sampled are r<strong>and</strong>omly selected with<br />

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