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Producer Price Index Manual: Theory and Practice ... - METAC

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<strong>Producer</strong> <strong>Price</strong> <strong>Index</strong> <strong>Manual</strong><br />

sample maintenance activities described under Step<br />

9.<br />

1.339 Alternatives to the traditional mail questionnaire<br />

include telephone, e-mail, Internet, telephone<br />

data entry, fax, <strong>and</strong> the use of electronic data<br />

transfer from company databases. Several national<br />

statistical agencies have had experience with at<br />

least some of these alternatives. Important factors to<br />

be considered are data security, the convenience of<br />

reporting for the business, cost, <strong>and</strong> effectiveness.<br />

Step 6. Adjusting for changes in quality<br />

1.340 The technique of specification pricing was<br />

outlined under Step 5. The objective is to price to<br />

constant quality in order to produce an index showing<br />

pure price change. This is the most common<br />

technique employed by national statistical agencies<br />

in compiling PPIs.<br />

1.341 To the extent that pricing is not to constant<br />

quality, then, over time, the recorded prices can incorporate<br />

a nonprice element. For example, if a<br />

product improves in quality <strong>and</strong> its recorded price<br />

does not change, there is an effective price fall because<br />

an increased volume of product is being sold<br />

for the same price. Conversely, if the quality of a<br />

product declines without a recorded price change,<br />

there is an effective price rise. In such circumstances,<br />

the recorded price of the new product of<br />

changed quality needs to be adjusted so that it is directly<br />

comparable with that of the old product in the<br />

previous period.<br />

1.342 Failure to make such adjustments can result<br />

in biased price indices <strong>and</strong> consequently biased<br />

constant price, or volume, national accounts estimates.<br />

1.343 It is possible to identify fairly readily the<br />

main price-determining characteristics of many<br />

goods (for example, a washing machine) that are<br />

mass produced to fixed technical specifications <strong>and</strong><br />

can be readily described in terms of br<strong>and</strong> names,<br />

model codes, etc. However, specification pricing<br />

cannot be used for customized goods such as the<br />

output of the construction industry. Nor can it be<br />

used for much of the output of business service industries<br />

(such as computing, accounting, <strong>and</strong> legal<br />

services) because it is unique in nature (each transaction<br />

is commonly tailored to the needs of an individual<br />

client). Further, it is far more difficult to<br />

identify all the price-determining characteristics of<br />

many services because some are intangible.<br />

1.344 In such cases, other approaches to pricing<br />

to constant quality must be employed—for example,<br />

model pricing—using narrowly defined unit<br />

values or collecting charge-out rates (see Step 5).<br />

1.345 Even in areas that do lend themselves to<br />

specification pricing, problems arise when there are<br />

changes to the specifications, <strong>and</strong> hence the quality,<br />

of the products over time. Examples of possible<br />

product changes would include:<br />

• Presenting it in new packaging;<br />

• Selling it in different size lots (for example, 1<br />

kg packets of sugar replaced with 1.2 kg packets);<br />

<strong>and</strong><br />

• Replacing it with a product with different technical<br />

<strong>and</strong> design characteristics (for example, a<br />

new model of motor vehicle).<br />

1.346 The first step, in consultation with the provider,<br />

is to fully identify the changes <strong>and</strong> assess<br />

whether they are, in fact, quality changes.<br />

1.347 The first example above (new packaging)<br />

may be deemed to be cosmetic only; alternatively, it<br />

could be assessed as being substantive if, for example,<br />

it led to a reduction in the damage to the contents.<br />

In the latter case, a value would need to be<br />

placed on the improvement on the basis of some estimate<br />

of the value of reduced damage.<br />

1.348 The second example (change in size lot)<br />

would be likely to involve an office adjustment<br />

based on matching the new <strong>and</strong> old prices per a<br />

common unit of measure (for example, price per<br />

kilogram).<br />

1.349 The third example (new model of motor<br />

vehicle) is the most complex. Possible techniques<br />

include using an assessment of the difference in the<br />

production costs of the old <strong>and</strong> new models to adjust<br />

the price of the new model. Alternatively, the<br />

different product characteristics can be identified<br />

<strong>and</strong> a value placed on them. The valuation can be<br />

based on consultation with the producer or, if the<br />

new model has features that were available as options<br />

on the old one, market prices will exist for<br />

those options. In cases where the old <strong>and</strong> new<br />

model are sold (in reasonable volume) in parallel,<br />

the difference in the overlapping transaction prices<br />

56

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