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CHRISTINE HOLMBERG<br />

bers of women interested in and willing to take chemoprevention<br />

drugs compared to studies that have assessed actual<br />

behavior. 16,31,35,36 Kaplan et al 35 and Salant et al 37 present<br />

studies that may be illuminating in this regard. To study potential<br />

acceptance of chemoprevention in a sample of women<br />

with diverse ethnic and racial backgrounds, Kaplan et al surveyed<br />

women through their primary care networks. The authors<br />

developed a generic information guide on tamoxifen<br />

that included information on who is at high risk for breast<br />

cancer, the ability of tamoxifen to reduce breast cancer risk,<br />

and the drug’s side effects. These facts were all presented as<br />

probabilities using an easy to understand visual format. In<br />

this study, more than 40% of women indicated that they<br />

would be likely or very likely to take tamoxifen if they were<br />

determined to be at high risk of breast cancer. When reading<br />

these study results, however, one must take into account the<br />

fact that the women sampled were not high risk, but women<br />

in the general population, and thus they merely hypothesized<br />

that if they were at high risk, they would be likely to take the<br />

drug. Given this fact, and in the light of some of the previously<br />

presented studies, one may ask what “to be at risk of<br />

developing breast cancer” actually means to laywomen,<br />

health professionals, and researchers.<br />

The study of Salant et al 37 found that risk meant different<br />

things to the medical staff and to the women deemed to be at<br />

risk by the medical staff. Although the women were aware of<br />

their objective risk estimate level, they were more concerned<br />

about their personal feelings regarding being at risk, which<br />

were influenced by bodily signs and symptoms and not by<br />

population-derived probabilities. Feeling at risk is thus likely<br />

to be very different from being told that one is at risk. 38<br />

The term “risk” means very different things in epidemiology<br />

and medical care compared to everyday language. In everyday<br />

language, risk is typically associated with danger. 39 A<br />

probability of 1.66% may therefore not feel like much of a risk<br />

at all. When women answer that they would take action if<br />

determined to be at risk, it is thus very likely that they have<br />

other constructs in mind than the probabilistic concepts of<br />

the Gail model. For example, Dillard et al 40 found an association<br />

between anxiety and women’s intention to<br />

gather additional information about tamoxifen and take<br />

the drug in the next few months. The psychological construct<br />

of anxiety may be more similar to individuals’ connotations<br />

of risk than probabilistic concepts of risk and<br />

risk perception.<br />

DECISION MAKING<br />

As discussed above, decision making about whether or not to<br />

take chemoprevention to reduce breast cancer risk involves<br />

complex risks and trade-offs and should be based on an individual’s<br />

preferences rather than on population-based standards.<br />

The prerequisite to enable such decision making is<br />

presentation of the involved risks and benefıts in a way that is<br />

understandable, even to low-numerate populations. 41 Nevertheless,<br />

even when risks and benefıts appear to be understood,<br />

willingness to take chemoprevention remains low<br />

among women who are eligible on the basis of their Gail<br />

score. Other research has shown that health decision making<br />

may not be based on an accurate understanding of risk information,<br />

but perhaps more on heuristics and feelings. 42,43<br />

Feelings, assumptions, and experiences influence how risk<br />

information is perceived. As such, individuals may not always<br />

use the risk information presented to them in the ways<br />

that health care providers intend. 44<br />

The accumulating evidence that personalized risk information<br />

may not be as successful as previously thought in initiating<br />

particular health behaviors may also point to an<br />

increasing gap between approaches to treatment decision<br />

making using personalized risk information as advocated<br />

in health care, and the approaches of the individuals,<br />

which rely on feelings and heuristics. Various perceptions<br />

surrounding chemoprevention—that tamoxifen is a “cancer<br />

drug,” fear of medication side effects, differences in the<br />

understanding of risk between laywomen and health care<br />

providers, a lack of knowledge about chemoprevention,<br />

and societal opinions of medication intake—provide the<br />

framework within which decision making takes place.<br />

Health care providers should be aware that counseling<br />

may be neither as effective nor as influential in terms of<br />

decision making as they assume, 27 since decisions may be<br />

based on perceptions that are influenced by an individual’s<br />

family history, societal assumptions, and culture as much<br />

as, or even more than, the information and guidance offered<br />

by individual health care providers. 45<br />

IMPLICATIONS<br />

There are several avenues through which women may be diagnosed<br />

as being at an increased risk for developing breast<br />

cancer and offered SERM treatment for risk reduction. For<br />

example, a family history of the disease, positive genetic evaluation,<br />

a history of LCIS or AH, or a Gail score higher than<br />

1.66% are all indications for offering women SERMs as a<br />

treatment option. The risk–benefıt trade-offs vary depending<br />

on the avenue through which a woman comes to be at risk<br />

for breast cancer. These different reasons for being or becoming<br />

at risk may also be important for decision making in this<br />

context since they may influence how an individual perceives<br />

the risk and, perhaps more importantly, to what degree she<br />

feels at risk.<br />

Disclosures of Potential Conflicts of Interest<br />

The author(s) indicated no potential conflicts of interest.<br />

e62<br />

2015 ASCO EDUCATIONAL BOOK | asco.org/edbook

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