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INDUSTRY AND ONCOLOGY<br />

by (covered) recipient principal investigators. As such, amounts<br />

being attributed to principal investigators in connection with<br />

research can appear very high in total value transfer (especially<br />

across multiple companies) but be misleading about actual<br />

value received and provide no relevant information<br />

about influence. This disconnect is especially egregious in the<br />

oncology research space, where patient care, concomitant therapies,<br />

required diagnostic equipment, etc., is that much more<br />

costly.<br />

Assumptions, Interpretations, and Lack of Context<br />

Because AMs are left to make individual interpretations and assumptions<br />

about Open Payments reporting, the data being reported<br />

are not amenable to apples-to-apples comparisons. For<br />

example, some AMs may report payment activity at the level of<br />

the study principal investigator and stop there if no physician is<br />

in that position. Others may go further to attribute funds to site<br />

principal investigators, while others may go still further to attribute<br />

funds to all physicians (including sub-investigators) actually<br />

working with patients. Each approach provides a different<br />

view of the same payment data. However, without knowledge of<br />

the underlying assumptions made, third parties could reach different<br />

and sometimes incorrect conclusions. Context to the<br />

public about the potential differences in application and interpretation<br />

of Open Payments is still needed.<br />

Effect on Clinical Oncology Practice<br />

As our understanding of oncology deepens to reveal that<br />

what was once believed to be a single disease (or a collection<br />

of diseases differentiated on where a tumor primarily presents)<br />

is, in fact, more than 200 disparate diseases whose nature<br />

depends more on an individual patient’s specifıc<br />

molecular constitution than where the primary tumor fırst<br />

presented in that patient clinically, we will need to design and<br />

implement smaller, smarter, more nimble clinical trials to<br />

develop the suite of tailored medicines (and combinations<br />

thereof) that have the greatest potential to treat an individual<br />

patient’s unique disease. This democratization of clinical trial<br />

design is likely to require an even greater absolute number of<br />

these smarter, nimbler trials, requiring industry to have even<br />

more relationships, with attendant fınancial ties, to individual<br />

physician investigators who either design and sponsor the<br />

trials themselves or partner with industry to manage and implement<br />

this important clinical trial work.<br />

At the same time, the parallel global trend of increased<br />

transparency threatens to cast a pall over this necessary work,<br />

as some—concerned by a recent history replete with highly<br />

publicized allegations of industry marketing abuses—question<br />

the legitimacy of industry’s continued fınancial ties with<br />

physicians who stand in the position to prescribe their medicines.<br />

Certain physicians, or their institutions, might react<br />

(or already have) by curtailing their ties to industry-sponsored research<br />

and development work, just when the pursuit of good<br />

science requires more partnership. We, as a society, need policies<br />

and practices that foster better collaboration across industry,<br />

private practice, academia, and government to pursue<br />

this good science for society’s benefıt. Meanwhile, and for<br />

some time to come, the burden will likely be placed on industry<br />

and physicians to explain how these legitimate relationships<br />

foster the greater societal good in an effort to win back<br />

our skeptics’ trust.<br />

CONCLUSION<br />

Oncology research and practice in the modern era require<br />

collaborations between academic physicians and industry.<br />

These collaborations provide challenges and opportunities<br />

that the entire oncology community must understand and<br />

address—especially the complexities that result from these<br />

relationships. These relationships which are necessary to<br />

continue advancing the fıeld of oncology influence decisions<br />

from the level of the individual patient and provider, academic<br />

institutions, professional societies, and, most recently,<br />

national health policy. As we strive to provide the best and<br />

most promising therapies to our patients, we must acknowledge<br />

the issues surrounding relationships with industry and<br />

learn to navigate and overcome these challenges.<br />

Disclosures of Potential Conflicts of Interest<br />

Relationships are considered self-held and compensated unless otherwise noted. Relationships marked “L” indicate leadership positions. Relationships marked “I” are those held by an immediate<br />

family member; those marked “B” are held by the author and an immediate family member. Institutional relationships are marked “Inst.” Relationships marked “U” are uncompensated.<br />

Employment: Richard B. Gaynor, Eli Lilly and Company. Reshma Jagsi, University of Michigan. Leadership Position: Richard B. Gaynor, Eli Lilly and Company.<br />

Stock or Other Ownership Interests: Richard B. Gaynor, Eli Lilly and Company. Mark J. Ratain, AspenBio Pharma, Biscayne Pharmaceuticals. Honoraria:<br />

Reshma Jagsi, International Journal of Radiation Oncology Biology Physics. Consulting or Advisory Role: Reshma Jagsi, Eviti. Beverly Moy, MOTUS (I),<br />

Olympus (I). Mark J. Ratain, AbbVie, Agios Pharmaceuticals, Biscayne Pharmaceuticals, Cantex Pharmaceuticals, Cerulean Pharma, Cyclacel, Daiichi Sankyo,<br />

EMD Serono, Genentech/Roche, Kinex, Onconova Therapeutics, Sanofi, Shionogi, XSpray. Speakers’ Bureau: None. Research Funding: Reshma Jagsi, AbbVie<br />

(Inst). Mark J. Ratain, Bristol-Myers Squibb (Inst), Dicerna (Inst), OncoTherapy Science (Inst), PharmaMar (Inst). Patents, Royalties, or Other Intellectual<br />

Property: Mark J. Ratain, pending patent related to a genomic prescribing system, pending patent related to a genomic prescribing system (Inst), royalties<br />

related to UGT1A1 genotyping for irinotecan, royalties related to UGT1A1 genotyping for irinotecan (Inst). Expert Testimony: Mark J. Ratain, Apotex,<br />

Fresenius Kabi, Mylan, Teva. Travel, Accommodations, Expenses: Richard B. Gaynor, Eli Lilly and Company. Other Relationships: None.<br />

asco.org/edbook | 2015 ASCO EDUCATIONAL BOOK 135

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