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Stories of Philanthropic Leadership in Advancing Regional and ...

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12 western Louisville neighborhoods are verydifferent: there are four grocery stores total <strong>in</strong> theseneighborhoods, a ratio <strong>of</strong> one grocery for every19,431 residents. Thus, residents must either travellong distances for quality foods, or must purchasemore expensive food at one <strong>of</strong> 24 local conveniencestores. Furthermore, <strong>of</strong> these 24 stores, only six soldall five basic food groups <strong>and</strong> the only vegetables<strong>of</strong>fered were potatoes <strong>and</strong> onions. With diets low <strong>in</strong>healthy <strong>and</strong> nutritious foods, these 12 neighborhoodssee excessive rates <strong>of</strong> heart disease <strong>and</strong> cancer. In2002, there was not a s<strong>in</strong>gle farmers’ market <strong>in</strong> any<strong>of</strong> these 12 neighborhoods. As a result, Chodkowskibegan dialogues with Portl<strong>and</strong> residents aboutstart<strong>in</strong>g a farmers’ market <strong>in</strong> their neighborhood.In 2003, the Ford Foundation awarded a one-year$300,000 grant to the Community Farm Alliance <strong>in</strong>order to plan the Portl<strong>and</strong> Farmers’ Market <strong>and</strong> todevelop a long-term strategy around food security<strong>and</strong> new markets for farm products. On June 21,2003, the Portl<strong>and</strong> Farmers’ Market opened <strong>in</strong> thepark<strong>in</strong>g lot <strong>of</strong> a local pr<strong>in</strong>t<strong>in</strong>g bus<strong>in</strong>ess. Today, freshproduce, grown by local family farmers, is <strong>of</strong>fered,such as fruits, vegetables, plants, as well as naturalfree-range eggs <strong>and</strong> meats. In keep<strong>in</strong>g with the goal<strong>of</strong> provid<strong>in</strong>g Portl<strong>and</strong> neighborhood residents withaccess to healthy <strong>and</strong> nutritious foods, the Market’svendors accept Electronic Benefits Transfer (EBT)cards (food stamps). Additionally, the Market’svendors also accept coupons from the Rowan StreetCo-op, another CFA effort to make nutritious foodsavailable to seniors on fixed-<strong>in</strong>comes.Funder InterestThe Ford Foundation’s Active Public Space Initiativeattempts to forge common community <strong>in</strong>stitutionswith<strong>in</strong> emerg<strong>in</strong>g mixed-<strong>in</strong>come <strong>and</strong> mixed-racecommunities by support<strong>in</strong>g four categories <strong>of</strong>grantees: neighborhood arts <strong>and</strong> cultureorganizations, community technology centers, openspace <strong>and</strong> recreation programs, <strong>and</strong> public markets.The Initiative wanted to allocate some <strong>of</strong> its fund<strong>in</strong>gtoward economic development activities <strong>and</strong> wastry<strong>in</strong>g to identify a public spaces-focused economicdevelopment effort. Through such an effort, theFoundation would strengthen the case that publicmarkets could become economic eng<strong>in</strong>es support<strong>in</strong>gadjacent community revitalization.Ultimately, social justice considerations conv<strong>in</strong>cedthe Ford Foundation to provide a grant to theCommunity Farm Alliance. Accord<strong>in</strong>g to MiguelGarcia, act<strong>in</strong>g deputy director <strong>of</strong> the Community<strong>and</strong> ResourceDevelopment Unitat the FordFoundation, CFAprovided anopportunity tocreate practical,mutually beneficiall<strong>in</strong>kages amongrural/largely whitecommunities <strong>and</strong>urban/largely black communities, <strong>and</strong> also <strong>of</strong>fered astrong opportunity for collaborative learn<strong>in</strong>g for theproject’s participants <strong>and</strong> for the Foundation.<strong>Regional</strong>/Neighborhood Equity ImpactsThe Ford Foundation recognizes that any oneneighborhood (urban or rural) is l<strong>in</strong>ked with manyother neighborhoods as a part <strong>of</strong> a regional economic<strong>and</strong> social justice system. When these l<strong>in</strong>kages arerecognized <strong>and</strong> supported, a neighborhood’s residents<strong>and</strong> <strong>in</strong>stitutions start look<strong>in</strong>g beyond theirneighborhood <strong>and</strong> make broader policy decisions.Mutual opportunities <strong>and</strong> partnerships can becreated, overcom<strong>in</strong>g a rural versus urban m<strong>in</strong>dsetwhich pits these communities aga<strong>in</strong>st one another tocompete over f<strong>in</strong>ite resources.ResultsBuild<strong>in</strong>g practical connectionsbetween rural <strong>and</strong> urbanconstituencies, which so<strong>of</strong>ten entail connect<strong>in</strong>gwhites with people <strong>of</strong> colorcommunities, is fundamentalto regional equity.Accord<strong>in</strong>g to Ford’s Garcia, several results emergedfrom the Community Farm Alliance <strong>and</strong> its<strong>in</strong>volvement <strong>in</strong> the Portl<strong>and</strong> Farmers’ Market.Build<strong>in</strong>g practical connections between rural <strong>and</strong>urban constituencies, which so <strong>of</strong>ten entailconnect<strong>in</strong>g whites with people <strong>of</strong> color communities,is fundamental to regional equity. Ford saw anopportunity to build such l<strong>in</strong>kages with CFA <strong>and</strong> thePortl<strong>and</strong> Farmers’ Market.Many <strong>in</strong>ner-city communities lack access toaffordably priced fresh <strong>and</strong> healthy foods. Thus, thesecommunities must <strong>of</strong>ten resort to unhealthy <strong>and</strong>high-cost foods <strong>of</strong>fered at fast food outlets <strong>and</strong>convenience stores. These dietary habits contributeto high rates <strong>of</strong> diabetes, obesity, <strong>and</strong> other negativeREGIONAL OPPORTUNITYPart III: Section 3: Connect<strong>in</strong>g to <strong>Regional</strong> Opportunity 108

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