LIVABLE NEIGHBORHOODS/STRONG REGIONSengagement process result<strong>in</strong>g <strong>in</strong> six priority areas seenas central to address<strong>in</strong>g a range <strong>of</strong> regional <strong>and</strong>community development issues: arts <strong>and</strong> culture,civil society, environment, health <strong>and</strong> human services,science <strong>and</strong> technology, <strong>and</strong> organizational success.“The board <strong>of</strong> governors fundamentally underst<strong>and</strong>slong-term community improvement,” theFoundation’s Diaz expla<strong>in</strong>s. He cont<strong>in</strong>ues, “We needto underst<strong>and</strong> two th<strong>in</strong>gs. What are the regionalneeds? And how do you grow the assets <strong>of</strong> this<strong>in</strong>stitution to support the groups that can addressthem?” In the last several years, the Foundation hasbeen able to attract significant resources from theFord Foundation <strong>and</strong> the Annie E. Casey Foundationfor its f<strong>in</strong>ancial literacy work <strong>and</strong> The James Irv<strong>in</strong>eFoundation <strong>in</strong> support <strong>of</strong> its arts <strong>and</strong> culture<strong>in</strong>itiatives. To some, leverag<strong>in</strong>g additional resourcesthat benefit local communities is the most importantcontribution a community foundation can make. TheFoundation strives to build a clear underst<strong>and</strong><strong>in</strong>g <strong>of</strong>the region’s largest issues, us<strong>in</strong>g data <strong>and</strong> engag<strong>in</strong>g thecommunity <strong>in</strong> collaborative plann<strong>in</strong>g <strong>and</strong> execution<strong>of</strong> grantmak<strong>in</strong>g that produces viable solutions.Through its Underst<strong>and</strong><strong>in</strong>g the San Diego Regioneffort, the long-term goal <strong>of</strong> the Foundation is todevelop publicly supported, results-oriented plans <strong>of</strong>action to improve the quality <strong>of</strong> life <strong>in</strong> San Diego.The San Diego Foundation’s goal is shared by many<strong>of</strong> its partners, as seen with Price Charities’ CityHeights Initiative. In 1976, Sol Price <strong>and</strong> his son,Robert Price, founded the Price Company, which<strong>in</strong>troduced Price Clubs, the forerunner <strong>of</strong> thewarehouse club <strong>in</strong>dustry. Today, the Prices spend themajority <strong>of</strong> their time on philanthropic matters,<strong>in</strong>clud<strong>in</strong>g the operation <strong>of</strong> foundation programspromot<strong>in</strong>g the charity’s philosophy <strong>of</strong> “proactivegiv<strong>in</strong>g.” Price Charities consists <strong>of</strong> threephilanthropic entities <strong>in</strong>spired by San Diego’s PriceFamily, <strong>in</strong>clud<strong>in</strong>g an advised fund <strong>of</strong> The San DiegoFoundation. “The Price staff is outst<strong>and</strong><strong>in</strong>g <strong>in</strong> whatthey do. They made a choice to connect to the back<strong>of</strong>fice <strong>and</strong> staff expertise here at The San DiegoFoundation. It is a good match,” the Foundation’sDiaz notes <strong>in</strong> highlight<strong>in</strong>g the <strong>in</strong>creas<strong>in</strong>g cooperationwith<strong>in</strong> philanthropy <strong>in</strong> address<strong>in</strong>g regional issues.Similarly, the Jacobs Center for NeighborhoodInnovation (JCNI) follows a neighborhoodstrengthen<strong>in</strong>gmission, although more deeply focusedon broad-based resident participation processes. TheJacobs Family Foundation established JCNI <strong>in</strong> 1995<strong>in</strong> the belief that the key to mak<strong>in</strong>g deep <strong>and</strong> last<strong>in</strong>gcommunity change is to partner with nonpr<strong>of</strong>its <strong>and</strong>community stakeholders. In 1998, JCNI made thedecision to locate <strong>and</strong> focus its work exclusively <strong>in</strong>the Diamond neighborhoods to underscore itsoverrid<strong>in</strong>g pr<strong>in</strong>ciple beh<strong>in</strong>d Market Creek Plaza: <strong>in</strong>order to susta<strong>in</strong> neighborhood revitalization,residents must own the plann<strong>in</strong>g, implementation,<strong>and</strong>,ultimately,the assetsresult<strong>in</strong>gfromrevitalizationefforts.Through thebroad experience <strong>of</strong> ownership, residents can buildthe skills, networks, <strong>and</strong> leverage necessary to create<strong>and</strong> susta<strong>in</strong> broad community change that fulfills thecommunity’s desires for growth as a regionaleconomic center. In partnership with the localcommunity residents, this regional philanthropiccommunity is collaborat<strong>in</strong>g for local change <strong>in</strong> asensitive <strong>and</strong> strategic manner.<strong>Regional</strong>/Neighborhood Equity ImpactsAs a consequence <strong>of</strong> Underst<strong>and</strong><strong>in</strong>g the San DiegoRegion, The San Diego Foundation is well-poised toth<strong>in</strong>k about long-term issues with some confidence.Its median grant size has grown, as the Foundation isable to <strong>in</strong>vest more deeply <strong>in</strong> <strong>in</strong>stitutions<strong>in</strong>strumental to community change. Volunteersidentify <strong>and</strong> highlight <strong>in</strong>novation from the field.Each Work<strong>in</strong>g Group contributes to a coord<strong>in</strong>atedstrategy through a committee that has representativesfrom all <strong>of</strong> the work<strong>in</strong>g groups. This capturesimportant synergies, such as when the EnvironmentalWork<strong>in</strong>g Group lent its support to conclusions <strong>of</strong> theHous<strong>in</strong>g Work<strong>in</strong>g Group, eas<strong>in</strong>g historical tensionsbetween the two arenas <strong>of</strong> allies. “There is muchmore go<strong>in</strong>g on <strong>in</strong> San Diego than people realize,”The San Diego Foundation’s Diaz adds. “Thisprocess allows us to identify people gett<strong>in</strong>g it done,address<strong>in</strong>g regional <strong>and</strong> neighborhood equity,<strong>and</strong> to <strong>in</strong>vest <strong>in</strong> their commitment.”In the case <strong>of</strong> the City Heights Initiative, the bulk <strong>of</strong>Price Charities’ <strong>in</strong>vestment is focused on majordevelopment projects on the ma<strong>in</strong> thoroughfares.Price Charities is attempt<strong>in</strong>g to br<strong>in</strong>g various fund<strong>in</strong>gsources <strong>and</strong> agencies together to seed both large-scale85Funders’ Network for Smart Growth <strong>and</strong> Livable Communities
hous<strong>in</strong>g developments <strong>and</strong> commercial projects. CityHeights Center, a six-story <strong>of</strong>fice build<strong>in</strong>g onUniversity Avenue, houses primarily nonpr<strong>of</strong>it <strong>and</strong>public agencies provid<strong>in</strong>g services to the CityHeights community.The City Heights Center is envisioned as a one-stop service center for CityHeights residents. Accord<strong>in</strong>gly, the Center is seek<strong>in</strong>g to attract publicagencies <strong>and</strong> nonpr<strong>of</strong>it organizations that will provide services to the CityHeights community. (Source: Price Charities).Price has supported several other development efforts<strong>in</strong> the neighborhood as well. The Model SchoolProject is collaboration between Price Charities,SDSU, the San Diego Unified School District, the SanDiego Hous<strong>in</strong>g Commission, <strong>and</strong> the city <strong>of</strong> SanDiego to build a “smarter” urban school throughcreative l<strong>and</strong> use <strong>and</strong> by <strong>in</strong>tegrat<strong>in</strong>g hous<strong>in</strong>g <strong>in</strong>to thedesign. Another example is the Metro Career Center, anew 86,000-square foot <strong>of</strong>fice build<strong>in</strong>g hous<strong>in</strong>g aregional job-tra<strong>in</strong><strong>in</strong>g center operated by WorkforcePartnership. The <strong>of</strong>fice build<strong>in</strong>g houses the San DiegoWorkforce Partnership, br<strong>in</strong>g<strong>in</strong>g essential job tra<strong>in</strong><strong>in</strong>g<strong>and</strong> job placement services to City Heights. TheMetro Career Center has almost 500 <strong>of</strong>f-street park<strong>in</strong>gspaces, two “tot lot” playgrounds, <strong>and</strong> anticipates theThe Metro Center was completed <strong>in</strong> November 2004. The project consists<strong>of</strong> 120 rental units (Metro Villas) developed by the City Heights CommunityDevelopment Corporation <strong>and</strong> an 82,000-square foot <strong>of</strong>fice build<strong>in</strong>g(Metro Career Center) developed by San Diego Revitalization Corporation.The <strong>of</strong>fice build<strong>in</strong>g houses the San Diego Workforce Partnership, whichbr<strong>in</strong>gs essential job tra<strong>in</strong><strong>in</strong>g <strong>and</strong> job placement services to City Heights.(Source: Price Charities).addition <strong>of</strong> a day care center <strong>in</strong> 2005. Price Charitieshas also assisted the City Heights CommunityDevelopment Corporation with the acquisition <strong>of</strong>l<strong>and</strong> <strong>and</strong> entitlements to build 120 affordable hous<strong>in</strong>gunits on the rema<strong>in</strong>der <strong>of</strong> the block.Additionally, the Community Service Programencourages the engagement <strong>of</strong> City Heights residentsby provid<strong>in</strong>g service opportunities <strong>in</strong> localnonpr<strong>of</strong>its. Participants can reduce a portion <strong>of</strong> theirmortgage or rent payments by provid<strong>in</strong>g communityservice. The Home Loan Program, developed withthe San Diego Revitalization Corporation, provides$50,000 down-payment assistance to first-timehomebuyers who reside <strong>in</strong> City Heights <strong>and</strong> purchasewith<strong>in</strong> specified boundaries. Borrowers can pay <strong>of</strong>fthe accumulated <strong>in</strong>terest <strong>of</strong> the loan by perform<strong>in</strong>gcommunity service.Furthermore, the Price Community BuilderFellowship Program builds local capacity by annuallysponsor<strong>in</strong>g six recent graduates from the SDSUSchool <strong>of</strong> Social Work to work as staff <strong>in</strong> sixnonpr<strong>of</strong>it agencies <strong>in</strong> City Heights for 11 months.Both the students <strong>and</strong> the nonpr<strong>of</strong>its arecompetitively selected based on an applicationprocess. Even more, Price funds the differencebetween what the nonpr<strong>of</strong>it can afford <strong>and</strong> the cost<strong>of</strong> the position. While <strong>in</strong> the program, theCommunity Builder also attends bimonthly tra<strong>in</strong><strong>in</strong>gsem<strong>in</strong>ars <strong>and</strong> works collectively to address anidentified community issue fac<strong>in</strong>g City Heights. Inexchange for their service, the Community Buildersreceive scholarships to the Master’s <strong>in</strong> Social WorkProgram at SDSU from Price Charities.The community-build<strong>in</strong>g field is grappl<strong>in</strong>g across theboard with key questions on how to best strengthen<strong>and</strong> susta<strong>in</strong> comprehensive community <strong>in</strong>itiatives.The Jacobs Center for Neighborhood Innovationdeterm<strong>in</strong>ed that mak<strong>in</strong>g resident ownership a realityrequires not only forg<strong>in</strong>g a new role for residents, butalso a fundamental reevaluation <strong>of</strong> the role <strong>of</strong>philanthropy <strong>in</strong> support<strong>in</strong>g such efforts. It alsodeterm<strong>in</strong>ed that several values were core to achiev<strong>in</strong>gthe transformation it envisioned. The first <strong>of</strong> suchvalues is “community listen<strong>in</strong>g,” def<strong>in</strong>ed <strong>in</strong> the words<strong>of</strong> one JCNI staff member as “ask<strong>in</strong>g residents whatthey want before you know what you want.” Itmeans elicit<strong>in</strong>g <strong>in</strong>formation about residentaspirations <strong>and</strong> works <strong>in</strong> the community, <strong>in</strong> order tobuild on those strengths. Underly<strong>in</strong>g Market CreekLIVABLE NEIGHBORHOODS/STRONG REGIONSPart III: Section 2: Mak<strong>in</strong>g All Neighborhoods Stable, Healthy, <strong>and</strong> Livable as Build<strong>in</strong>g Blocks for a Strong Region 86
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Stories of Philanthropic Leadership
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Signs of Promise:Stories of Philant
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Funders’ Network for Smart Growth
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(II. B.)(II. C.)Turning Neighborhoo
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social justice issues as they relat
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PART II:Perspectives on Advancing R
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peer work, we can reestablish a sig
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Annie E. Casey FoundationBaltimore,
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Charles and Helen Schwab Foundation
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Section 1:Promoting Equitable Publi
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I. A. BUILDING POWER AND GIVINGVOIC
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policy advocates. In 2002, Milwauke
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in Los Angeles, Ford’s Anthony no
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I. D. DEMONSTRATING THESTRUGGLE FOR
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