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Stories of Philanthropic Leadership in Advancing Regional and ...

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policy advocates. In 2002, Milwaukee’s municipal<strong>of</strong>ficials were consider<strong>in</strong>g what would be the best newuse <strong>of</strong> a 60-acre tract <strong>of</strong> open l<strong>and</strong> result<strong>in</strong>g from thedemolition <strong>of</strong> the Park East Freeway on the northedge <strong>of</strong> downtown. Despite the lack <strong>of</strong> an exist<strong>in</strong>gorganization, related statistics, or detailed research,Milwaukee residents sensed an urgency to act.Accord<strong>in</strong>g to Dr. Kathleen Mulligan-Hansel,former director <strong>of</strong> the Work<strong>in</strong>g Families Project atthe Institute for Wiscons<strong>in</strong>’s Future, <strong>in</strong> the earlyadvocacy days, “The hard part was keep<strong>in</strong>g ustogether.” That alliance became the MilwaukeeGood Jobs <strong>and</strong> Livable Neighborhoods Coalition,comprised <strong>of</strong> 29 metro organizations push<strong>in</strong>gfor downtown redevelopment with anaccompany<strong>in</strong>g CBA.After an 18-month effort to advance the group’sCBA, on a 9 to 6 vote <strong>in</strong> June 2004, Milwaukee’sCommon Council rejected the suggested reforms. Atthe heart <strong>of</strong> the controversy were measures to addprevail<strong>in</strong>g wage st<strong>and</strong>ards <strong>and</strong> affordable hous<strong>in</strong>gthresholds to city-subsidized projects. Opponentssuccessfully argued to “let the marketplace decide.”As a result, the Milwaukee Council’s action limitedprevail<strong>in</strong>g wage requirements to contractors with atleast a $500,000 city subsidy. Surpris<strong>in</strong>gly, before theCouncil’s vote, many m<strong>in</strong>ority bus<strong>in</strong>esses expressedconcerns that by impos<strong>in</strong>g prevail<strong>in</strong>g wages, theiroperations would suffer.Reflect<strong>in</strong>g on the experience, Mulligan-Hansel, theCoalition’s co-chair observes, “We tried to w<strong>in</strong>agreement <strong>in</strong> a broad public policy overture. Wemight have won if that agreement goal had been withonly a developer.” Defeated but not discouraged ordisb<strong>and</strong>ed, the Coalition shifted its advocacy effortstowards ga<strong>in</strong><strong>in</strong>g support for their CBA from thecounty, because Milwaukee County held title to aportion <strong>of</strong> the acreage.On October 28, 2004, 11 members <strong>of</strong> MilwaukeeCounty’s Board <strong>of</strong> Supervisors <strong>in</strong>troduced aresolution endors<strong>in</strong>g the CBA. By the time themeasure came to a vote on December 16, 2004, ithad ga<strong>in</strong>ed both support <strong>and</strong> public attention. Beforea st<strong>and</strong><strong>in</strong>g-room-only audience, the resolution passedon a 15 to 4 vote. Follow<strong>in</strong>g the vote, Mulligan-Hansel celebrated, “This is a major victory forresidents <strong>in</strong> the city who need good jobs <strong>and</strong>hous<strong>in</strong>g.” Rev. Joseph Jackson, pastor <strong>of</strong> EvergreenBaptist Church <strong>and</strong> president <strong>of</strong> MilwaukeeInnercity Congregations Allied for Hope (MICAH),the Coalition’s faith-based partner, added, “We haveset a st<strong>and</strong>ard for all development <strong>in</strong> the city <strong>and</strong> thisst<strong>and</strong>ard will benefit the entire Milwaukeecommunity <strong>in</strong> the long run.” Although theCoalition’s celebratory mood proved premature whenMilwaukee County’s Executive vetoed the action onJanuary 7, 2005, less than a month later, on February3, 2005, the Milwaukee County Board <strong>of</strong>Supervisors overrode that veto with a second <strong>and</strong>f<strong>in</strong>al 15 to 4 vote.SeattleIn Seattle, named by Forbes magaz<strong>in</strong>e as the nation’sleast affordable city <strong>in</strong> 2004, the Seattle Alliance forGood Jobs <strong>and</strong> Hous<strong>in</strong>g for Everyone (SAGE) hasbeen work<strong>in</strong>g s<strong>in</strong>ce 2000 to better support Seattle’slow-wage workers. A strategic, broad-basedpartnership <strong>of</strong> labor <strong>and</strong> community organizations,SAGE heavily focuses on improved work<strong>in</strong>g <strong>and</strong>liv<strong>in</strong>g conditions.Through early <strong>and</strong> successful advocacy, SAGE wonpublic policy victories before form<strong>in</strong>g the Coalitionfor Healthy Communities <strong>in</strong> 2003. Affordablehous<strong>in</strong>g advocates, environmental groups, low-wageunion workers, all came together to underst<strong>and</strong> theircollective stake <strong>in</strong> redevelopment plans.In the spr<strong>in</strong>g 2004, SAGE began negotiat<strong>in</strong>g a CBAwith Vulcan, Inc., a Seattle developer. Vulcan’sproposed South Lake Union Development Projectsought to transform an area dom<strong>in</strong>ated by mar<strong>in</strong>ebasedbus<strong>in</strong>esses, warehous<strong>in</strong>g, light manufactur<strong>in</strong>g,<strong>and</strong> low-<strong>in</strong>come hous<strong>in</strong>g <strong>in</strong>to a biotech park. Asenvisioned, the project would also require substantialpublic support on <strong>in</strong>frastructure <strong>in</strong>vestments <strong>and</strong>zon<strong>in</strong>g modifications. The SAGE alliance identifiedits goals <strong>of</strong> ensur<strong>in</strong>g:• Livable wage jobs;• Transportation choices—advocat<strong>in</strong>g a mix <strong>of</strong>public transit, bicycle paths, <strong>and</strong> pedestrianwalkways;• Improved environment <strong>and</strong> susta<strong>in</strong>ability—parkspaces <strong>and</strong> upgrad<strong>in</strong>g <strong>of</strong> recreational amenities,green build<strong>in</strong>gs, <strong>and</strong> reduced energy dem<strong>and</strong>through better <strong>in</strong>sulation <strong>and</strong>/or construction;• A hous<strong>in</strong>g preservation strategy that would mixold <strong>and</strong> new dwell<strong>in</strong>gs with particular emphasisto the usable life <strong>of</strong> build<strong>in</strong>gs with historicsignificance; <strong>and</strong>EQUITABLE PUBLIC INVESTMENTPart III: Section 1: Promot<strong>in</strong>g Equitable Public Investment 20

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