basic-guide-to-exporting_Latest_eg_main_086196

Marketing Services AbroadBecause service exports may be delivered in support of product exports, you might find itsensible to follow the path of complementary product exports. For years, many large accountingand banking companies have exported by following their major international clients abroad andcontinuing to assist them in their international activities. Smaller service exporters who cooperateclosely with manufacturing companies are operating internationally and aim to provide servicesupport for those manufacturers abroad.Also, your service company may seek affiliation with a foreign company. An agent, representative,or joint venture relationship could prove beneficial to your company. An indigenous servicecompany already has knowledge of the applicable regulations and restrictions, as well as theidentities of primary participants, potential clients, and competitors, and other aspects ofmarketing in a particular country. In addition, the indigenous company will have market research,exposure, and contacts that you can use to your advantage.U.S. Commercial Service offices in foreign countries can also help you sell your services in specificmarkets. Many of the offices have local buyer-focused websites and social media networks thatcan promote your company.Obtaining Government Support for Service ExportsThe Industry and Analysis unit of the Department of Commerce’s International TradeAdministration provides support to U.S. services exporters by conducting policy research andindustry analysis, coordinating advisory committees, and advocating for U.S. interests in tradenegotiations. More information is available at trade.gov/industry.The U.S. Commercial Service, through its network of domestic offices, provides counseling andassistance to services exporters. A list of U.S. Commercial Service offices appears at the end of thisbook and at export.gov.Chapter 9: Exporting Services103