basic-guide-to-exporting_Latest_eg_main_086196

A trade magazine or association can often provide information on major shows.Whether privately run or government-sponsored, many trade shows have a U.S.pavilion dedicated to participating U.S. businesses. For additional guidance, contactyour local U.S. Commercial Service office or, for a complete list of trade events thatyou can search by country, state, industry, or date, visit 1.usa.gov/1x7zuao.Examples of annual trade shows are Medtrade, which is geared toward the healthcare services sector, and the Automotive Aftermarket Industry Week, which isattended by companies in various parts of the automotive industry.International Buyer Program (export.gov/ibp)The U.S. Department of Commerce’s International Buyer Program (IBP) supports majordomestic trade shows featuring U.S. productsand services with high export potential. Tradespecialists located in markets around theworld recruit prospective foreign buyers toattend selected trade shows. These shows areextensively publicized in targeted marketsthrough embassy and regional commercialnewsletters, catalog-magazines, foreign tradeassociations, chambers of commerce, travelagents, government agencies, corporations,import agents, and equipment distributors.As a U.S. exhibitor at an IBP event, you willreceive many valuable free benefits, such as:U.S. Department of Commerceworks with and certifies a widevariety of industry events andin a wide variety of industries.Got a product or service tosell? Somewhere in the world,there’s probably an event youcan use to promote it.• Opportunities to meet with prospective foreign buyers, representatives, anddistributors from all over the world who have been recruited by ITA commercialspecialists in more than 150 cities• Worldwide promotion of your products and services through the Export InterestDirectory, which is published by the show organizers and distributed to allinternational visitors attending the show• Access to hundreds of current international trade leads in your industry• Hands-on export counseling, marketing analysis, and matchmaking services byITA country and industry experts• Use of an on-site international business center, where staff from your companycan meet privately with prospective international buyers, sales representatives,and business partners and can obtain assistance from experienced ITAstaff membersEach year, ITA selects and promotes approximately 30 trade shows representingleading industrial sectors, including information technology, environmentalproducts and services, medical equipment and supplies, food processing andservices, packaging, building and construction products, sporting goods, andconsumer products.78U.S. Commercial Service • A Basic Guide to Exporting