basic-guide-to-exporting_Latest_eg_main_086196

Sample Outline of anExport PlanTable of Contents and Executive Summary (1–2 pages)Introduction: Why This Company Should ExportPart I: Export Policy Commitment StatementPart II: Situation or Background Analysis• Product/Service for Export • Resources Outside the• OperationsCompany• Personnel and Export• Industry Structure,OrganizationCompetition, and Demand• Resources Inside theCompany• Export License (if needed)• Export Control Compliance• Products/Services to BeExported• Product Classification(s)• Products That QualifyUnder FTAsPart III: Marketing Component• Identifying, Evaluating, and Selecting Markets• Product Selection and Pricing• Distribution Methods• Terms and Conditions• Internal Organization and Procedures• Sales Goals (Profit and Loss Forecasts)• Pricing Including Consideration of Duties,Taxes, Freight Costs, and LogisticsPart IV: Tactics—Action Steps• Primary Target Countries• Secondary Target Countries• Indirect Marketing Efforts• Quarterly AccomplishmentsPart V: Export Budget• Pro-forma FinancialStatements• Website Enhancements• Trade Show Visits• Marketing Materials• Travel• Other CostsPart VI: Implementation Schedule• Follow-up• Periodic Operational and ManagementReview (Measuring Results against the Plan)Addenda: Background Data on Target• Basic Market Statistics (Historicaland Projected)• Competitive Environment• Background Facts22U.S. Commercial Service • A Basic Guide to Exporting