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location and construction of manufacturing facilities, and the establishment of foreign branches.After sales agreements are completed, trade consultants can also ensure that implementation issmooth and that any problems that arise are dealt with effectively.Trade consultants usually specialize by subject matter and by global area or country. Theseconsultants can advise on which agents or distribu<strong>to</strong>rs are likely <strong>to</strong> be successful, what kinds ofpromotion are needed, who the competi<strong>to</strong>rs are, and how <strong>to</strong> conduct business with the agentsand distribu<strong>to</strong>rs. They are also knowledgeable about foreign government r<strong>eg</strong>ulations, contractlaws, and taxation. Some companies may be more specialized than others. For example, somemay be thoroughly knowledgeable about l<strong>eg</strong>al issues and taxation and less knowledgeable aboutmarketing strat<strong>eg</strong>ies.Many large accounting firms, law firms, and specialized marketing companies provideinternational trade consulting services. When selecting a consulting company, you should payparticular attention <strong>to</strong> the experience and knowledge of the consultant who is in charge of theproject. To find an appropriate company, seek advice from other exporters and from the otherresources listed in this chapter, such as U.S. Commercial Service offices and local chambersof commerce.Consultants are of greatest value <strong>to</strong> a company that has specific requirements. For that reason,and because private consultants are expensive, it pays <strong>to</strong> take full advantage of publicly fundedsources of assistance before hiring a consultant.Freight Forwarders and Shipping CompaniesFreight forwarders help prepare export documentation, book transport for your products, and, ifneeded, arrange for cus<strong>to</strong>ms clearance at the port of arrival. You are not required <strong>to</strong> have a freightforwarder, but they can be useful, especially if you are <strong>exporting</strong> for the first time, <strong>exporting</strong> <strong>to</strong>a new country, or prefer someone else <strong>to</strong> handle these formalities. Some of the big shippingcompanies, such as UPS, FedEx, and DHL, are themselves forwarders and cus<strong>to</strong>ms brokers,offering account holders a more complete solution. They also have websites with extensiveinformation for exporters, including the documents required by each country they do business in.All three are strat<strong>eg</strong>ic partners of the U.S. Commercial Service, whose partners now number over100 and include a hotel chain, a major IT services provider, the professional association of freightforwarders and cus<strong>to</strong>ms brokers, and many other types of companies that want <strong>to</strong> encouragecus<strong>to</strong>mers <strong>to</strong> sell globally.E-Commerce ProvidersE-commerce providers are another good source of information on the export process, especiallydocumentation, duties and taxes, and r<strong>eg</strong>ulations. The sources range from giants like eBay andAmazon <strong>to</strong> niche platforms such as Webport Global and Export Now.Chapter 4: Export Advice55

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