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basic-guide-to-exporting_Latest_eg_main_086196

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Considering L<strong>eg</strong>al OptionsService is an important part of many types of representative agreement. For better or worse, thequality of service in a country or r<strong>eg</strong>ion affects your company’s reputation there.It is imperative that agreements with a representative be specific about the form of the repairor service facility, the number of people on the staff, inspection provisions, training programs,and payment of costs associated with <strong>main</strong>taining a suitable facility. The depth or breadth ofa warranty in a given country or r<strong>eg</strong>ion should be tied <strong>to</strong> the service facility <strong>to</strong> which you haveaccess in that market. It is important <strong>to</strong> promise only what you can deliver.Another part of the representative agreement may detail the training you will provide <strong>to</strong> yourforeign representative—for example, how often training will be provided, who must be trained,where training will be provided, and which party will absorb travel and per diem costs.Chapter 17: Selling Overseas & After-Sales Service199

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