Global Entrepreneurship Ecosystem (GEE), 3–5, 5–7, 45Global Intellectual Property Academy, 119Global Population Mapping and Spatial Analysis, 38Gold Key Matching Service, 76good faith dealing (e-commerce), 131goodsSee productsgoods, fungible, 210goods, originating, 204governments, state and local, 52, 82, 173GSMSee General Sales Manager (GSM) Online SystemGSM-102See Export Credit Guarantee Program (GSM-102)HHarmonized System (HS), 11–13, 140, 202, 204Hogan, PaulSee Home Instead Senior CareHome Instead Senior Care, 104–105HSSee Harmonized System (HS)IIBPSee International Buyer Program (IBP)ICPSee International Company Profile (ICP)IDNSee internationalized do<strong>main</strong> name (IDN)IFA Annual conventionSee International Franchise Association (IFA) AnnualConventionIMFSee International Monetary Fund (IMF)Incoterms, 151–153indirect materials, 210indirect selling, 59, 60, 62–64industry and trade associations, 54industry sec<strong>to</strong>rsSee agricultural productsSee also architectural, construction, andengineering services sec<strong>to</strong>rSee also au<strong>to</strong>mobilesSee also banking, financial, and insurance servicessec<strong>to</strong>rSee also chemicalsSee also education and training services sec<strong>to</strong>rSee also entertainment sec<strong>to</strong>rSee also environmental services and technologiessec<strong>to</strong>rSee also commercial, professional, and technicalservices sec<strong>to</strong>rInfinity Air, 72–73informational website, 123information servicesSee telecommunications and information servicessec<strong>to</strong>rinformation technology (IT) assessment, 125inspection certification, 139insuranceSee cargo insuranceSee also export credit insuranceSee also political risk insuranceinsurance certificate, 140insurance services sec<strong>to</strong>rSee banking, financial, and insurance servicessec<strong>to</strong>rintellectual property (IP)See patents and patent lawSee also technology licensingconsiderations for, 111international agreements on, 111–115protection strat<strong>eg</strong>y, 87theft of, 119intermediaries, export, 53, 60, 172–173See also indirect sellingInternational Buyer Program (IBP), 78International Chamber of Commerce, 68–69, 164–165international commercial terms (Incoterms)See IncotermsInternational Company Profile (ICP), 76–77, 157International Court of Arbitration, 69international development agenciesSee development agencies, internationalInternational Franchise Association (IFA) AnnualConvention, 86internationalized do<strong>main</strong> name (IDN), 126internationalizing contentSee localizing and internationalizing contentInternational Monetary Fund (IMF), 38International Partner Search, 77International Trade Administration (ITA), 103international trade club, 53–54International Trade Loan Program, SBA, 175–176International Traffic in Arms R<strong>eg</strong>ulations (ITAR), 13See also arms tradeInternetSee e-commerceSee also websitesinventionsSee patents and patent lawinvoiceSee commercial invoiceSee also consular invoiceSee also pro forma invoiceSee also formsITASee International Trade Administration (ITA)ITARSee International Traffic in Arms R<strong>eg</strong>ulations (ITAR)IT assessmentSee information technology (IT) assessmentJJet Incorporated, 214–215joint venture, 87LlawsSee copyright lawSee also Controlling the Assault of Non-SolicitedPornography and Marketing (CAN-SPAM) ActSee also Foreign Corrupt Practices Act (FCPA)letter of creditSee bank letter of creditlicense, exportSee export licenselicensing, technology, 85–87Lightning Elimina<strong>to</strong>rs, 190–191loansSee export financinglocal governmentSee governments, state and locallocalizing and internationalizing content, 127MMacLaren, DavidSee Jet Incorporated“Made in the USA” Advantages, 14Madrid Pro<strong>to</strong>col, 86, 119magazines, 82marginal cost pricing, 149market demand, 149marketingSee advertising and promotion, onlineSee also piggyback marketingimportance of, 65of service exports, 103market objectives, 148market research, 32–33cus<strong>to</strong>mized, 41, 76methods of, 33–34sources of, 36–41step-by-step approach <strong>to</strong>, 34–36Market Research Library, 35, 41markets, U.S. vs. foreign, 31materialsSee goods, fungibleMBDASee Minority Business Development Agency (MDBA)MDBSee multilateral development banks (MDBs)mediaSee publicationsmeetingsSee business meetings and travelMillennium Development Corporation, 81Minority Business Development Agency (MDBA), 50multilateral development banks (MDBs), 38–39, 178–179NNAFTASee North American Free Trade Agreement (NAFTA)Nagy, HenrySee Spancrete Machinery Corporation (SMC)Nakajima, YoshinoSee Home Instead Senior CareNational Center for Standards and Certification Information(NCSCI), 51National Cus<strong>to</strong>ms Brokers and Freight ForwardersAssociation of America, 136NCSCISee National Center for Standards and CertificationInformation (NCSCI)North American Free Trade Agreement (NAFTA), 109, 113North American Free Trade Agreement (NAFTA) certificateof origin, 139, 226See also rules of origin (ROOs)Notify U.S. service, 51NuStep, 132–133Oobtaining export statisticsSee export statistics, obtainingOECDSee Organization for Economic Cooperation andDevelopment (OECD)OFACSee Office of Foreign Assets Control (OFAC)Office of Foreign Assets Control (OFAC), 13Office of Outreach and Exporter Assistance (OOEA), 51Office of Trade Agreements N<strong>eg</strong>otiations and ComplianceSee Trade Agreements N<strong>eg</strong>otiations andCompliance, Office of (TANC)Oliversmith, BrianSee Urban Planet Mobileonline advertisingSee advertising and promotion, onlineonline marketplacesSee e-commerce providers (online marketplaces)246U.S. Commercial Service • A Basic Guide <strong>to</strong> Exporting
OOEASee Office of Outreach and Exporter Assistance(OOEA)open account, 162–163Organization for Economic Cooperation and Development(OECD), 40originating goodsSee goods, originatingOverseas Private Investment Corporation (OPIC), 177–178PParis Convention for the Protection of Intellectual Property,111–113passive (reactive) <strong>exporting</strong>, 17, 60passport, 184Patent Cooperative Treaty (PCT), 86, 112, 117Patent Information Services (WPIS), WIPOSee WIPO Patent Information Services (WPIS)patents and patent law, 86, 113–114, 116–119See also licensing, technologySee also Paris Convention for the Protection ofIntellectual PropertyPat<strong>to</strong>n, BobbySee Pat<strong>to</strong>n Electronics CompanyPat<strong>to</strong>n Electronics Company, 180–181paymentdefault on, 164–165e-commerce and methods of, 127PayPal, 128person-<strong>to</strong>-person (P2P) transfer, 128PCTSee Patent Cooperative Treaty (PCT)piggyback marketing, 63–64political risk insurance, 177pricingSee cost-plus pricingSee also marginal cost pricingconsiderations, 147–150prior art, 117privacy, e-commerce, 129productsSee dual-use productSee also goodsadaptation of, 92–93branding of, 94calculating cost of, 148–149certifying origin of, 210–213determining export potential of, 14–15engineering and redesign of, 93–94installation of, 94–95labeling of, 94, 137packing of, 94, 136–137pricing of, 147–150warranties for, 95professional services sec<strong>to</strong>rSee commercial, professional, and technical servicessec<strong>to</strong>rpro forma invoice, 150, 226publications, 82Qqualified buyer, 75–82qualifying for duty-free benefitsSee duty-free benefits, qualifying forquotation, 150Rreactive <strong>exporting</strong>See passive (reactive) <strong>exporting</strong>receiptSee dock receiptr<strong>eg</strong>ional value content-based rule, 205–206, 208r<strong>eg</strong>ulationsSee cus<strong>to</strong>ms r<strong>eg</strong>ulations, U.S.See also cus<strong>to</strong>ms r<strong>eg</strong>ulations, foreignSee also Export Administration R<strong>eg</strong>ulations (EAR)adapting products <strong>to</strong> meet foreign, 92block exemption (EU), 86foreign-government import, 109in arms traffic, 13remarketer, 63“representative” vs. “agent”, 65See also buying agent (confirming house)See also sales representative(s)retailer, foreignSee foreign retailerROOSee rules of origin (ROOs)rules of origin (ROOs), 201considerations for, 209–210example of, 207in various free trade agreements, 208locating FTA-specific, 204–205nonpreferential, 203preferential, 204r<strong>eg</strong>ional value content (RVC)-based, 205–208sec<strong>to</strong>r-specific considerations for, 209tariff shift based, 205Ryan, Richard, 97SsalesSee sellingsales agreement, 68–69See also terms of salesales representative(s)after-sales service and, 197–199contacting and evaluating, 67–69definition of, 65fac<strong>to</strong>rs in choosing, 70–71sales agreement with, 68–69Sams, DickSee NuStepSaunders, AvrumSee Lightning EliminatiorsSBASee U.S. Small Business Administration (SBA)SBDCSee Small Business Development Center (SBDC)SCGPSee Supplier Credit Guarantee Program (SCGP),USDASCORE, 51search engine, 126search engine optimization (SEO), 126sec<strong>to</strong>rsSee industry sec<strong>to</strong>rssecurity, e-commerce, 130SEDSee Shipper’s Export Declaration (SED)S<strong>eg</strong>ars, NeldaSee Alignment Simple SolutionssellingSee direct sellingSee also indirect sellingseminarsSee conferencesSEOSee search engine optimization (SEO)service, after-salesSee after-sales serviceservice exports, U.S.See exports, U.S.amount, by country, 100amount, by industry, 101free trade agreements and, 102government support for, 103intangible aspects of, 102marketing of, 103unique challenges of, 101with high growth potential, 99–102service mark, 114service sec<strong>to</strong>r, 99See also service exportsShipper’s Export Declaration (SED), 139shipping, 135cost fac<strong>to</strong>rs in, 141documents for, 137–140e-commerce and, 128–129insurance for, 141–142shipping companies, 55shipping container, 136–137sight draftSee document against payment collectionsignature, electronicSee electronic signaturesSmall Business AdministrationSee U.S. Small Business Administration (SBA)Small Business Development Center (SBDC), 9, 50–51Smith, TimSee AvazziaSolorzano, Leandro, 145spam (unsolicited commercial e-mail), 130See also Controlling the Assault of Non-SolicitedPornography and Marketing (CAN-SPAM) ActSpancrete Machinery Corporation (SMC), 88–89spare parts, 210state governmentSee governments, state and localState Trade and Export Promotion (STEP) Program, 179Statistical YearbookSee United Nations Statistical YearbookSt<strong>eg</strong>emann, ElenaSee NuStepSTEP ProgramSee State Trade and Export Promotion (STEP)ProgramS<strong>to</strong>ck, ChrisSee Zeigler BrothersSTOPSee Strat<strong>eg</strong>y Targeting Organized Piracy (STOP!)Strange, MichaelSee Bassetts Ice Cream CompanyStrat<strong>eg</strong>y Targeting Organized Piracy (STOP!), 115success s<strong>to</strong>riesSee Advanced SuperabrasivesSee also Alignment Simple SolutionsSee also AvazziaSee also Bassetts Ice Cream CompanySee also DeFeet InternationalSee also Giant LoopSee also Home Instead Senior CareSee also Infinity AirSee also Jet IncorporatedSee also Lightning Elimina<strong>to</strong>rsSee also NuStepSee also Pat<strong>to</strong>n Electronics CompanySee also Urban Planet MobileSee also Zi<strong>eg</strong>ler BrothersSupplier Credit Guarantee Program (SCGP), USDA, 176–177Surety Bond Program, SBA, 176Index247
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A BASIC GUIDE TOEXPORTINGThe Offici
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export.gov/basicguideLibrary of Con
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Table of ContentsChapter 1: Introdu
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global GDP and 30 percent of global
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A GEE might consist, for example, o
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Success StoryPedaling Through Trial
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Chapter 2Developing anExport Strate
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specified in the EAR under a specif
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All U.S. businesses have many ways
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Answer these 11 questions:1. Which
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Product or Service• What need doe
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Sample Outline of anExport PlanTabl
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5. Current Trends and Practices•
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16. My Product’s Harmonized Code
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Success StoryDownloading NewInterna
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This last advantage is especially i
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Gathering and evaluating secondary
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Drawing ConclusionsAfter analyzing
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United Nations Statistical Yearbook
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Private-Sector Product and Industry
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Success StoryHelping Feed the World
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Chapter 4Export AdviceIn this chapt
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Some of the more important services
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the important difference that the b
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at no cost to the small business ex
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A commercial bank can perform many
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location and construction of manufa
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To prevent reverse engineering in C
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We are agnostic on the question of
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Distribution ConsiderationsHere are
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Often, the first company does not p
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your ability to terminate agreement
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Once your company has prequalified
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Choosing a ForeignRepresentative or
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Success StoryDon’t Wait—Innovat
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Chapter 6Finding QualifiedBuyersIn
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companies are available from many p
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Trade Fair Certification Program (e
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Millennium Development CorporationT
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Who Is the “Ideal”International
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Scores of new franchising concepts
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Success StoryCast a Wide Net to Cat
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Chapter 8Preparing YourProduct for
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You can also contact the Office of
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training seminars, or DVDs. Zeigler
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The ChallengeSmith first looked tow
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encompasses services in transportat
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give U.S. companies a competitive e
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Success StoryRecruiting New Franchi
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Chapter 10International LegalConsid
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For more information from the U.S.
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When goods enter a bonded warehouse
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under the UCC. Older works may also
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Trade names are also protected on a
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knowledge, in turn, promotes furthe
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prevent him or her from obtaining a
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Business-to-Consumer E-Commerce Wor
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Because such a website is often sta
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An online exporter may choose to pu
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important to identify and incorpora
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other business contacts) options re
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Success StoryGrowing Strong withInt
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Chapter 12Shipping YourProductIn th
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One popular method of shipment is t
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Certificate of ConformityRequired b
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The cost of the shipment, delivery
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To learn more about comprehensive r
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China but needed to do a lot of hom
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price is too high, the product or s
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CompetitionIn the domestic market,
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Commonly Used TermsIt is important
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Success StoryAligning Innovationwit
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Chapter 14Methods ofPaymentIn this
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Letters of Credit and Documentary C
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You must provide documentation show
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associated with open-account trade
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payment. This is because the export
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ut they were willing to make the sm
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• The need for preshipment financ
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Thus it is in your best interest to
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to support ongoing export sales or
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To be eligible, a business must hav
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Medium Enterprise Department and OP
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Success StoryManufacturingInternati
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Chapter 16Business TravelAbroadIn t
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Planning an ItineraryTravel agents
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Business Culture TipsAlways answer
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Gift giving is an important part of
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particularly intense issue. So the
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- Page 210 and 211: Market SurveyReport that provides a
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- Page 220 and 221: COMMERCIAL INVOICESELLER: INVOICE N
- Page 222 and 223: Copyright © 1998 UNZ & CO.SHIPPER/
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- Page 226 and 227: PACKING LIST© Copyright 2001 Unz &
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- Page 232 and 233: IndexAA2ASee account-to-account (A2
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