IndexAA2ASee account-<strong>to</strong>-account (A2A) transferaccessories, 210account-<strong>to</strong>-account (A2A) transfer, 128accumulation, 209Advanced Superabrasives, 56–57advertising and promotion, online, 124–125, 130–131advised letter of credit, 159advisors, tradeSee consultants and advisors, tradeAdvocacy Center, CS, 49AESDirect, 139after-sales service, 17, 127, 129, 196–199agentSee buying agent (confirming house)See also export agentSee also “representative” vs. “agent”agricultural products, 209air waybill (bill of lading), 107, 138, 226, 229Alignment Simple Solutions, 154–155AMCHAMSee American Chamber of Commerce (AMCHAM)American Chamber of Commerce (AMCHAM), 54antiboycott r<strong>eg</strong>ulations, 108antidiversion clause, 107architectural, construction, and engineering servicessec<strong>to</strong>r, 101–102arms tradeSee International Traffic in Arms R<strong>eg</strong>ulations (ITAR)Asia Pacific Business Outlook Conference, 29associationsSee industry and trade associationsATA carnet, 183–184ATA Convention, 183–184au<strong>to</strong>mobiles, 209Avazzia, 96–97Bbank buyer credit policy, 47, 173banker’s acceptance, 172banking, financial, and insurance services sec<strong>to</strong>r, 100bank letter of credit, 159–161banksSee Export-Import Bank of the United States (Ex-ImBank)See also financial institutionsSee also commercial banksSee also multilateral development banks (MDBs)<strong>basic</strong> business practicesSee business practices, <strong>basic</strong>Bassetts Ice Cream Company, 144–145Bern Convention for the Protection of Literary and ArtisticWorks, 112–113BIDSSee Business Information Database System (BIDS)bill of ladingSee air waybill (bill of lading)BISSee Bureau of Industry and Security (BIS)block exemption r<strong>eg</strong>ulation (EU), 86booking contract, 140Bureau of Industry and Security (BIS), 11, 49, 107business direc<strong>to</strong>ries, 82See also direc<strong>to</strong>riesBusiness Information Database System (BIDS), 80business meetings and travelcultural fac<strong>to</strong>rs in, 186–189, 187documentation needed for, 183–184itinerary for, 185preparing for, 185business practices, <strong>basic</strong>, 195business-<strong>to</strong>-business (B2B), e-commerce, 123business-<strong>to</strong>-consumer (B2C), e-commerce, 121–122buyer, domestic, 60buyer, qualifiedSee qualified buyerbuying agent (confirming house), 62CCAN-SPAM ActSee Controlling the Assault of Non-SolicitedPornography and Marketing (CAN-SPAM) Actcargo insurance, 141carnetSee ATA carnetcarriage and insurance paid <strong>to</strong> (CIP), 152carriage paid <strong>to</strong> (CPT), 152See also carriage and insurance paid <strong>to</strong> (CIP)case studiesSee success s<strong>to</strong>riescash in advance, 158CCCSee Commodity Credit Corporation (CCC), USDACeballos, Tony, 145Cecil, Howard OlafSee Giant LoopCensus BureauSee U.S. Census Bureaucertificate of conformity, 139certificate of free sale, 138certificate of origin (COO), 139, 203, 210–213, 226, 235See also rules of origin (ROOs)CFRSee see cost and freight (CFR)chambers of commerceSee also International Chamber of Commerceinternational, 54local, 46, 53chemicals, 209CIA World Fact Book, 38CIFSee cost, insurance, and freight (CIF)CIPSee carriage and insurance paid <strong>to</strong> (CIP)CLEASee Collection of Laws for Electronic Access (CLEA)clientsinquiries from potential, 193–194researching potential, 194–195working relationship with, 196Collection of Laws for Electronic Access (CLEA), 118commercial banks, 171–172commercial invoice, 107, 138, 226, 233commercial, professional, and technical services sec<strong>to</strong>r,101Commodity Credit Corporation (CCC), USDA, 176competitionpricing and, 150research on, 35conferences, 29, 46See also Discover Global Markets (conference)confirming houseSee buying agent (confirming house)consignment, 163construction sec<strong>to</strong>rSee architectural, construction, and engineeringservices sec<strong>to</strong>rconsular invoice, 138consulates, 186consultants and advisors, trade, 54Controlling the Assault of Non-Solicited Pornography andMarketing (CAN-SPAM) Act, 124, 125COOSee certificate of origin (COO)Cooper, ShaneSee DeFeet Internationalcopyright law, 112–113, 115See also technology licensingcost and freight (CFR), 152cost, insurance, and freight (CIF), 152cost-plus pricing, 148–149Counselors <strong>to</strong> America’s Small BusinessesSee SCOREcountertrade, 171CPTSee carriage and insurance paid <strong>to</strong> (CIP)credit card, 128, 158credit extension, 157–158, 170–171cultural fac<strong>to</strong>rs in business travel, 186–189, 187currency, foreignSee foreign exchange riskcus<strong>to</strong>mersSee clientscus<strong>to</strong>mer serviceSee after-sales servicecus<strong>to</strong>ms-bonded warehouse, 110–111cus<strong>to</strong>ms broker, 136cus<strong>to</strong>ms r<strong>eg</strong>ulations, foreign, 184cus<strong>to</strong>ms r<strong>eg</strong>ulations, U.S., 107Ddate (time) draft, 159DECSee District Export Councils (DECs)DeFeet International, 8–9Deitrich, TerrySee Spancrete Machinery Corporation (SMC)demandSee market demandde minimis rule, 209demographic information, 33, 37–38destination control statement, 11, 139development agencies, international, 38–39direct e-mail, 124–125direct <strong>exporting</strong>See direct sellingdirect mail, 66Direct Marketing Association, 66direc<strong>to</strong>riesSee business direc<strong>to</strong>riesSee also Export Interest Direc<strong>to</strong>rydirect selling, 59–60, 61, 64, 66discounting, 172Discover Global Markets (conference), 29distribution considerations, 62distribu<strong>to</strong>r, foreign, 65–66, 70–71District Export Councils (DECs), 51–52244U.S. Commercial Service • A Basic Guide <strong>to</strong> Exporting
DOCSee U.S. Department of Commercedock receipt, 139document against acceptance collection (time draft),162, 172document against payment collection (sight draft),161–162documentary collections (drafts)See document against acceptance collection (timedraft)See also document against payment collection(sight draft)See also letters of creditSee also bank letter of creditdo<strong>main</strong> nameSee web addressdomestic buyerSee buyer, domesticdraftsSee documentary collections (drafts)dual-use product, 11–13duty-free benefits, qualifying for, 202–203EEARSee Export Administration R<strong>eg</strong>ulations (EAR)EAR99, 12–13ECCNSee Export Control Classification Number (ECCN)eCertify (website), 213e-commerceSee also business-<strong>to</strong>-business (B2B), e-commerceSee also business-<strong>to</strong>-consumer (B2C), e-commerceSee also websitesSee also good faith dealing (e-commerce)advertising and, 124–125, 130–131considerations for, 129–130definition of, 121growth of, 102growth of sales in, 122order execution and after-sales service in, 127–129r<strong>eg</strong>ional sales in, 122taxation of, 129worldwide sales in, 121e-commerce providers (online marketplaces), 2, 55, 124,131education and training services sec<strong>to</strong>r, 101electronic marketplaceSee e-commerce providers (online marketplaces)electronic signatures, 130e-mail, directSee direct e-maile-marketplaceSee e-commerce providers (online marketplaces)embassies, 186EMCSee export management company (EMC)engineering and servicesSee architectural, construction, and engineeringservices sec<strong>to</strong>rentertainment sec<strong>to</strong>r, 101environmental services and technologies sec<strong>to</strong>r, 100EPZSee export processing zone (EPZ)escape clause, 69escrow service, 128, 158, 162ETCSee export trading company (ETC)EWCPSee also Export Working Capital Program (EWCP),SBAEx-Im BankSee Export-Import Bank of the United States (Ex-ImBank)Export Administration R<strong>eg</strong>ulations (EAR), 11–13, 107export agent, 63Export Control Classification Number (ECCN), 12–13Export Credit Guarantee Program (GSM-102), 176export credit insurance, 48, 141–143, 174Export Express, SBA, 175–176export financingSee Export-Import Bank of the United States (Ex-ImBank)considerations for, 169–170credit extension and, 157–158, 170Export-Import Bank of the United States (Ex-Im Bank),47–49export credit insurance from, 48, 141–143, 174loans from, 47, 48–49, 175working capital guarantee from, 47, 173–174<strong>exporting</strong>considerations for, 92direct and indirect approaches <strong>to</strong>, 59–64getting organized for, 64–69old and new assumptions about, 4reasons for, 1–2, 5–7Export Interest Direc<strong>to</strong>ry, 78See also direc<strong>to</strong>riesexport intermediariesSee intermediaries, exportexport license, 11, 140export management company (EMC), 62–63export marks, 137, 140export packing list, 140export planconsiderations for, 16–17development of, 17–18length of, 19preliminary questions for, 20–21sample elements of, 23–27sample outline of, 22value and benefits of written, 18–19export processing zone (EPZ), 110export readiness, 15–17export statistics, obtaining, 34exports, U.S.See service exports, U.S.<strong>to</strong> FTA countries, 202<strong>to</strong>tal annual, 1Export Trade Certificate of Review, 63export trading company (ETC), 63Export Working Capital Program (EWCP), SBA, 175, 176ex works (EXW), 152FFacility Guarantee Program (FGP), USDA, 177FASSee free alongside ship (FAS)See also Foreign Agricultural Service (FAS), USDASee also General Sales Manager (GSM) OnlineSystemFCASee free carrier (FCA)FCPASee Foreign Corrupt Practices Act (FCPA)Featured U.S. Exporters (FUSE), 76FedBizOppsSee also Federal Business Opportunities(FedBizOpps) (website)Federal Business Opportunities (FedBizOpps) (website), 81FGPSee Facility Guarantee Program (FGP), USDAFinancial Institution Buyer Credit, 142financial institutions, 52See also banksSee also Export-Import Bank of the United States(Ex-Im Bank)financial services sec<strong>to</strong>rSee banking, financial, and insurance servicessec<strong>to</strong>rfinancingSee export financingFOBSee free on board (FOB)Foreign Agricultural Service (FAS), USDA, 39, 80export financing programs of, 176–177Office of Outreach and Exporter Assistance (OOEA) of, 51Foreign Corrupt Practices Act (FCPA), 108–109foreign currencySee foreign exchange riskforeign cus<strong>to</strong>ms r<strong>eg</strong>ulationsSee cus<strong>to</strong>ms r<strong>eg</strong>ulations, foreignforeign distribu<strong>to</strong>rSee distribu<strong>to</strong>r, foreignforeign exchange risk, 163foreign representativeSee sales representative(s)foreign retailer, 66foreign trade zone (FTZ), 110formsSee advised letter of creditSee also air waybill (bill of lading)See also bank letter of creditSee also bill of ladingSee also certificate of conformitySee also certificate of free saleSee also certificate of origin (COO)See also consular invoiceSee also dock receiptSee also export packing listSee also pro forma invoicefranchising, 85–86free alongside ship (FAS), 153free carrier (FCA), 153free in, 153free in and out, 153free on board (FOB), 153free out, 153free trade agreements (FTAs), 1–2, 225See also rules of origin (ROOs)See also Trade Agreements N<strong>eg</strong>otiations andCompliance, Office of (TANC)requirements for preferential treatment under, 201service exports and, 102steps <strong>to</strong> qualify for preferential treatment under,202–203freight forwarder, 55, 135–136FTASee free trade agreements (FTAs)FTZSee foreign trade zone (FTZ)fungible goodsSee goods, fungibleFUSESee Featured U.S. Exporters (FUSE)GGann, GarySee Alignment Simple SolutionsGEESee Global Entrepreneurship Ecosystem (GEE)General Sales Manager (GSM) Online System, 177Giant Loop, 166Index245
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A BASIC GUIDE TOEXPORTINGThe Offici
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export.gov/basicguideLibrary of Con
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Table of ContentsChapter 1: Introdu
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global GDP and 30 percent of global
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A GEE might consist, for example, o
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Success StoryPedaling Through Trial
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Chapter 2Developing anExport Strate
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specified in the EAR under a specif
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All U.S. businesses have many ways
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Answer these 11 questions:1. Which
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Product or Service• What need doe
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Sample Outline of anExport PlanTabl
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5. Current Trends and Practices•
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16. My Product’s Harmonized Code
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Success StoryDownloading NewInterna
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This last advantage is especially i
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Gathering and evaluating secondary
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Drawing ConclusionsAfter analyzing
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United Nations Statistical Yearbook
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Private-Sector Product and Industry
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Success StoryHelping Feed the World
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Chapter 4Export AdviceIn this chapt
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Some of the more important services
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the important difference that the b
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at no cost to the small business ex
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A commercial bank can perform many
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location and construction of manufa
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To prevent reverse engineering in C
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We are agnostic on the question of
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Distribution ConsiderationsHere are
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Often, the first company does not p
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your ability to terminate agreement
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Once your company has prequalified
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Choosing a ForeignRepresentative or
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Success StoryDon’t Wait—Innovat
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Chapter 6Finding QualifiedBuyersIn
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companies are available from many p
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Trade Fair Certification Program (e
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Millennium Development CorporationT
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Who Is the “Ideal”International
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Scores of new franchising concepts
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Success StoryCast a Wide Net to Cat
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Chapter 8Preparing YourProduct for
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You can also contact the Office of
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training seminars, or DVDs. Zeigler
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The ChallengeSmith first looked tow
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encompasses services in transportat
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give U.S. companies a competitive e
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Success StoryRecruiting New Franchi
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Chapter 10International LegalConsid
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For more information from the U.S.
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When goods enter a bonded warehouse
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under the UCC. Older works may also
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Trade names are also protected on a
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knowledge, in turn, promotes furthe
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prevent him or her from obtaining a
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Business-to-Consumer E-Commerce Wor
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Because such a website is often sta
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An online exporter may choose to pu
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important to identify and incorpora
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other business contacts) options re
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Success StoryGrowing Strong withInt
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Chapter 12Shipping YourProductIn th
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One popular method of shipment is t
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Certificate of ConformityRequired b
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The cost of the shipment, delivery
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To learn more about comprehensive r
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China but needed to do a lot of hom
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price is too high, the product or s
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CompetitionIn the domestic market,
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Commonly Used TermsIt is important
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Success StoryAligning Innovationwit
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Chapter 14Methods ofPaymentIn this
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Letters of Credit and Documentary C
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You must provide documentation show
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associated with open-account trade
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payment. This is because the export
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ut they were willing to make the sm
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• The need for preshipment financ
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Thus it is in your best interest to
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to support ongoing export sales or
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To be eligible, a business must hav
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Medium Enterprise Department and OP
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Success StoryManufacturingInternati
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Chapter 16Business TravelAbroadIn t
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Planning an ItineraryTravel agents
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Business Culture TipsAlways answer
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Gift giving is an important part of
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