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Generic CertificatesIf a good does not qualify for an FTA, a generic COO may be issued.The exporter should verify whether a COO is required with the buyer and/or an experiencedshipper/freight forwarder or the U.S. Commercial Service. Note: Some countries (i.e., severalMiddle Eastern countries) require that a generic COO be notarized, certified by a local chamber ofcommerce, and legalized by the commercial section of the consulate of the destination country.For certain Middle Eastern countries, the National U.S.–Arab Chamber of Commerce may alsoprovide such services.For textile products, an importing country may require a COO issued by the manufacturer. Thenumber of required copies and the language it is written in may vary by country.In addition, COOs for goods that don’t qualify for FTAs can be obtained from a local chamber ofcommerce or at ecertify.com (a private vendor). Note that some chambers won’t issue COOs or willonly issue them to their members. Also keep in mind that certificates will only be issued for goodsmade in the U.S.A buyer may also ask you (the exporter) to certify the origin of a product. Here is an example ofwhat’s included in such a certificate (in this case, related to the U.S.-Korea free trade agreement):1. Single shipmentŦŦProvide the commercial invoice number.2. Multiple shipments of identical goodsŦŦProvide the blanket period in “mm/dd/yyyy to mm/dd/yyyy” format (12-month maximum).3. Authorized signature, company, title, telephone, fax, e-mail, and certification dateŦŦThe signee must have access to the underlying records and the legal authority to bind thecompany. This field shall include signature, company, title, telephone, fax, and e-mail.4. CertificationI certify that:The information on this document is true and accurate, and I assume the responsibility for provingsuch representations. I understand that I am liable for any false statements or material omissionsmade on or in connection with this document;I agree to maintain and present upon request the documentation necessary to support theserepresentations.The goods comply with all requirements for preferential tariff treatment specified for those goodsin the United States–Korea Free Trade Agreement; andThis document consists of _______ pages, including all attachments.Signature, Date:Title:Phone Number:E-mail Address:Chapter 18: Rules of Origin for FTAs213
Success StoryCleaning Up in New MarketsJet IncorporatedThe CompanyJet Incorporated of Cleveland, Ohio, was foundedin 1955 to replace septic tanks with advancedtechnology, treating wastewater using a smaller,cleaner system. Over the years, the companyexpanded into commercial systems (“smallpackage plants”) for decentralized locations suchas small villages, hotels, and tourist resorts.In short, Jet provides biological wastewatertreatment solutions. Wastewater enters a tank,solids are digested by aerobic bacteria, and air isinjected to promote bacteria growth—speedingup the digestion process.Company founder David MacLaren madeexporting his goal right from the start, and heobtained patents in several countries.The ChallengeAccording to Jet’s CEO Ron Swinko, the mostsignificant challenge has been servicinginternational distributors. Because somecountries have lax environmental regulations,the distributors must be convinced of theproduct’s merits—and this means educating thedistributors.According to Swinko: “Developing countries maybe focused on environmental sustainability, evento a greater extent than we are here in the UnitedStates, because of the scarcity of water. But theymay not necessarily understand the benefit ofregulation or the equipment that’s available.”Swinko said it’s important to have enoughinventory for immediate shipment to meetdistributors’ demands. It’s essential to understandexport regulation and documentationrequirements for each country, as well as toprovide needed technical support for installedsystems. Providing support often involves trainingthe distributors to service the equipment, havingsupport personnel available by phone at oddhours, and, if all else fails, being prepared todispatch technicians from the United States.Jet discovered the importance of expanding itseducation program to include local regulators.“In the Cayman Islands and in Kenya, we hosteda seminar on wastewater management for the214U.S. Commercial Service • A Basic Guide to Exporting
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A BASIC GUIDE TOEXPORTINGThe Offici
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export.gov/basicguideLibrary of Con
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Table of ContentsChapter 1: Introdu
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global GDP and 30 percent of global
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A GEE might consist, for example, o
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Success StoryPedaling Through Trial
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Chapter 2Developing anExport Strate
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specified in the EAR under a specif
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All U.S. businesses have many ways
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Answer these 11 questions:1. Which
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Product or Service• What need doe
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Sample Outline of anExport PlanTabl
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5. Current Trends and Practices•
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16. My Product’s Harmonized Code
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Success StoryDownloading NewInterna
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This last advantage is especially i
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Gathering and evaluating secondary
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Drawing ConclusionsAfter analyzing
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United Nations Statistical Yearbook
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Private-Sector Product and Industry
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Success StoryHelping Feed the World
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Chapter 4Export AdviceIn this chapt
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Some of the more important services
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the important difference that the b
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at no cost to the small business ex
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A commercial bank can perform many
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location and construction of manufa
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To prevent reverse engineering in C
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We are agnostic on the question of
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Distribution ConsiderationsHere are
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Often, the first company does not p
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your ability to terminate agreement
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Once your company has prequalified
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Choosing a ForeignRepresentative or
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Success StoryDon’t Wait—Innovat
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Chapter 6Finding QualifiedBuyersIn
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companies are available from many p
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Trade Fair Certification Program (e
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Millennium Development CorporationT
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Who Is the “Ideal”International
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Scores of new franchising concepts
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Success StoryCast a Wide Net to Cat
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Chapter 8Preparing YourProduct for
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You can also contact the Office of
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training seminars, or DVDs. Zeigler
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The ChallengeSmith first looked tow
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encompasses services in transportat
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give U.S. companies a competitive e
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Success StoryRecruiting New Franchi
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Chapter 10International LegalConsid
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For more information from the U.S.
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When goods enter a bonded warehouse
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under the UCC. Older works may also
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Trade names are also protected on a
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knowledge, in turn, promotes furthe
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prevent him or her from obtaining a
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Business-to-Consumer E-Commerce Wor
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Because such a website is often sta
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An online exporter may choose to pu
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important to identify and incorpora
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other business contacts) options re
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Success StoryGrowing Strong withInt
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Chapter 12Shipping YourProductIn th
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One popular method of shipment is t
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Certificate of ConformityRequired b
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The cost of the shipment, delivery
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To learn more about comprehensive r
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China but needed to do a lot of hom
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price is too high, the product or s
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CompetitionIn the domestic market,
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Commonly Used TermsIt is important
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Success StoryAligning Innovationwit
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Chapter 14Methods ofPaymentIn this
Page 152 and 153: Letters of Credit and Documentary C
Page 154 and 155: You must provide documentation show
Page 156 and 157: associated with open-account trade
Page 158 and 159: payment. This is because the export
Page 160 and 161: ut they were willing to make the sm
Page 162 and 163: • The need for preshipment financ
Page 164 and 165: Thus it is in your best interest to
Page 166 and 167: to support ongoing export sales or
Page 168 and 169: To be eligible, a business must hav
Page 170 and 171: Medium Enterprise Department and OP
Page 172 and 173: Success StoryManufacturingInternati
Page 174 and 175: Chapter 16Business TravelAbroadIn t
Page 176 and 177: Planning an ItineraryTravel agents
Page 178 and 179: Business Culture TipsAlways answer
Page 180 and 181: Gift giving is an important part of
Page 182 and 183: particularly intense issue. So the
Page 184 and 185: Here are a few suggestions.• Expe
Page 186 and 187: Building a Working RelationshipOnce
Page 188 and 189: negotiations and agreements with it
Page 190 and 191: Chapter 18Rules of Originfor FTAsIn
Page 192 and 193: 5. Determine if the foreign content
Page 194 and 195: The original ROOs are listed in an
Page 196 and 197: Example Rules of OriginCombining Mu
Page 198 and 199: Israel, Jordan, Morocco, Bahrain, a
Page 200 and 201: The importer may ask the exporter w
Page 204 and 205: Architectural Association of Kenya
Page 206 and 207: Appendix A: Glossary of TermsAdvanc
Page 208 and 209: Export-Import Bank of the United St
Page 210 and 211: Market SurveyReport that provides a
Page 212 and 213: Appendix B: Definitions of Abbrevia
Page 214 and 215: Appendix D: FormsHere, you will fin
Page 216 and 217: 228U.S. Commercial Service • A Ba
Page 218 and 219: Tech International1000 J Street, N.
Page 220 and 221: COMMERCIAL INVOICESELLER: INVOICE N
Page 222 and 223: Copyright © 1998 UNZ & CO.SHIPPER/
Page 224 and 225: DEPARTMENT OF HOMELAND SECURITYU.S.
Page 226 and 227: PACKING LIST© Copyright 2001 Unz &
Page 228 and 229: 1a. U.S. PRINCIPAL PARTY IN INTERES
Page 230 and 231: U.S. $13220of this FIRST of Exchang
Page 232 and 233: IndexAA2ASee account-to-account (A2
Page 234 and 235: Global Entrepreneurship Ecosystem (
Page 236 and 237: Swinko, RonSee Jet IncorporatedSzuc
Page 238 and 239: International OfficesAfghanistanKab
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