basic-guide-to-exporting_Latest_eg_main_086196

Telecommunications and Information ServicesThis sector includes companies thatgenerate, process, and export suchelectronic commerce activities as e-mail,funds transfer, and data interchange,as well as data processing, networkservices, electronic information services,and professional computer services.The United States leads the world inmarketing new technologies and enjoysa competitive advantage in computeroperations, data processing andtransmission, online services, computerconsulting, and systems integration.Education and Training ServicesU.S. Service Exports by Industry(USD Millions, 2012–14)Industry 2012 2013 2014Maintainence and Repair 15.115 16.295 18.098Transportation 83.592 87.267 89.681Travel (Including161.249 173.131 179.038Educational)Insurance Services 16.534 16.096 16.439Financial Services 76.605 84.066 89.475Intellectual Property 125.492 129.178 134.897Telecomummunications,Computer Services, andInformation Services32.103 33.409 33.292Management training, technical training,and English language training are areasin which U.S. expertise remainsunchallenged. The export market for suchtraining is almost limitless, encompassingOther Business ServicesGovernment ServicesTotalSource: U.S. Census Bureau.119.89224.267654.849123.44724.522687.411125.59723.817718.333most industry sectors for products and services.Commercial, Professional, and Technical ServicesThis sector comprises accounting, advertising, and legal andmanagement consulting services. The international marketfor those services is expanding at a more rapid rate than theU.S. domestic market. Organizations and business enterprisesall over the world look to U.S. companies, as leaders in thesesectors, for advice and assistance.EntertainmentU.S.–filmed entertainment and U.S.–recorded music havebeen very successful in appealing to audiences worldwide.U.S. film companies license and sell rights to exhibit filmsin movie theaters, on television, on video cassettes, andon DVDs and CDs. U.S. music has been successful in bothEnglish-speaking and non-English-speaking countries.Architectural, Construction, and Engineering ServicesThe vast experience and technological leadership ofthe U.S. construction industry, as well as special skills inoperations, maintenance, and management, frequentlyExporting services provides uniquechallenges, because the export isoften invisible or intangible. Mostlikely, this will mean:• More travel. Without a tangible product, youmay have to make special efforts to elevate theprofile of your company and the credibility ofyour statements about its services.• Awareness of labor requirements. You may bein-country for an extended period of time, oryou may need to hire local workers. Be awareof your legal obligations, such as securingwork permits.• More intensive market research. Marketresearch methodologies and businessopportunity indicators are unique for servicecompanies, often requiring more in-depthand detailed activities, information, andintelligence than are routine forexporting goods.Chapter 9: Exporting Services101