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victorian electric vehicle trial mid-term report - Department of Transport

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Having to make these considerationsis occasionally cited as being aninconvenience that is not felt withpetrol <strong>vehicle</strong>s. A quote from thediscussion board sums this upby saying:Driving in an EV isn’t a mindlessactivity.Victorian Electric Vehicle Trialhousehold participant, 2012Of those participants who wereaccepting <strong>of</strong> EVs as a viable andeven desirable transport option, theoverwhelming majority highlightedpurchase price as being the keyobstacle to ownership. The quotesupplied by one <strong>of</strong> the householdparticipants subsequent to their threemonth<strong>electric</strong> <strong>vehicle</strong> experienceillustrates this issue:I was very close to buying myvery own Nissan LEAF about3 months ago. In fact, I went to theshowroom and tried to find out thedifferences between the Australianmodel versus the model I had from the<strong>trial</strong>. I also considered various financeoptions and a special leasing optionprovided by Nissan itself for the LEAF.At the end, I could not financially justifythe purchase <strong>of</strong> this EV. I went andbought a Toyota Prius instead.– Victorian Electric Vehicle Trialhousehold participant, 20124.2.3 How do people use<strong>electric</strong> <strong>vehicle</strong>s?Results suggest that householdsseamlessly adopted the <strong>trial</strong> <strong>electric</strong><strong>vehicle</strong>s into their normal travelbehaviours, and that they used the<strong>electric</strong> <strong>vehicle</strong>s as their primarytransport mode. Comparison withVictorian Government travel datasuggests that these conclusionsmay be transferred to the majority<strong>of</strong> the Melbourne population. Vehiclerange limitations are managed bythe majority <strong>of</strong> drivers. Workplacecommuting was the most common<strong>vehicle</strong> travel destination. Selfdescribed‘early-adopters’ were notfound to use their <strong>vehicle</strong> differentlyto mainstream market participants.BeforeCar tripsEV tripsTrial travel diary resultsDuringAfterMelbourne average0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Total tripsFigure 20. Results from the household travel diaries where the breakdown in car travel as a percentage <strong>of</strong> total trips is<strong>report</strong>ed for all travel diaries submitted across the three phases <strong>of</strong> the household <strong>vehicle</strong> allocations.CREATING A MARKET 37

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