victorian electric vehicle trial mid-term report - Department of Transport

CALSTART (2012), a Californianmembership-based organisation thatpromotes clean transport solutions,is seeking to address these issuesthrough their EV Employer Initiative.They are currently developing a rangeof materials to assist in the promotionof workplace charging:• Case studies of electric vehiclestrategies and internal policies• Electric vehicle infrastructureoptions• Guidance on electric vehicleinfrastructure installation• The electric vehicle valueproposition (costs/benefits)for businesses.An example early-mover companyis Google. At March 2012, Googlehad installed 227 workplacecharging stations at their Californianheadquarters (Schreiber 2012). Theinstallations are part of their goal toprovide EV charging capability at fiveper cent of regular parking places.Take-up has been impressive, witharound 200 EV driving employeestaking advantage of the workplacecharging option provided. Google’smotivations for this includedstaff recruitment and retention,consistency with their CorporateSocial Responsibility commitments,alignment with their EV fleetpractices, and support for their greenbuilding certification.A corporate network charging strategyhas many potential benefits:• Increases effective vehiclerange/utilisation• Increases productivity throughavoided refuelling of normalvehicles and better transportenergy data access/reliability• Increases visibility and byextension the marketing potentialof the vehicles• Provides partnership opportunitieswith key stakeholders/commondestinations.At homeon-street10%9%At homeoff-street87%88%Workplacecarpark1%78%Commercialcarpark0%7%Street1%11%Daytime parkingNight time parkingFigure 42. Results from the 2010 trial household application to participate process, highlighting the significance of theworkplace as a daytime charging location for would-be EV drivers; responses to the question ‘For each car in your household,please provide the daytime/night-time parking location’ (n = 6,237).