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victorian electric vehicle trial mid-term report - Department of Transport

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Despite these challenging figuresand based upon the large body <strong>of</strong>information arising out <strong>of</strong> The EVProject overall, ECOtality (2012)believe that around 20 per cent <strong>of</strong>charging activities may be carriedout at publicly-accessible locations.This conclusion may be influenced bya contrast between the behavioursadopted by drivers <strong>of</strong> different <strong>electric</strong><strong>vehicle</strong> technologies. The averagenumber <strong>of</strong> charge events per day forNissan LEAF participants is 1.1 andthe daily driving distance is within thebattery capacity – results consistentwith those from the Victorian ElectricVehicle Trial. However for the ChevroletVolt PHEV the average charge eventsper day is 1.4 – this indicates that Voltdrivers, who drive a greater distanceeach day than LEAF drivers, arestriving to operate their cars as muchas possible on <strong>electric</strong>ity (due to thefinancial advantage in doing this).It may also mean that Volt drivers seekout public charging infrastructuremore <strong>of</strong>ten than LEAF drivers to realisethis benefit – a theory that may besubstantiated by future data fromThe EV Project.On-street charging locations are rarelyeconomic to install and operate due touncertainties in the planning process,high installation costs, parking policychallenges, and low revenue potential.Information about <strong>electric</strong>ity networkconfiguration is not openly availableand decision-making on <strong>electric</strong>alinfrastructure proposals is fraughtwith uncertainty in relation to time,requirements and outcomes. Most onstreetsites require carefully plannedand executed excavation works as part<strong>of</strong> the installation, making costs farhigher than for <strong>of</strong>f-street locations.Parking revenue is a valuable budgetinput for many councils, whichcombined with efforts to disincentivizecar traffic, limits council appetite to<strong>of</strong>fer free or even reduced parkingcosts for EV parking/charging. Userswill only pay a small premium (at most)for the charging service beyond the cost<strong>of</strong> the energy and parking combined.Transaction arrangements may bechallenging, either for the user whomust pay separately for parking andcharging, or for the host/operator whomust integrate payment systems.Some <strong>of</strong> these issues may be addressedthrough better support from the<strong>electric</strong>ity network operators andcouncils, particularly in municipalitieswhere on-street EV charging servicesare most desired, however <strong>of</strong>f-streetcharging locations are clearly thepreferred public charging option. Anexception to this may be locations wherevisibility is a priority for promotionalpurposes – in these instances fundingsupport from third-parties such ascorporate fleet EV operators seekingexposure may be a key enabler.While easier, <strong>of</strong>f-street publiccharging locations are significantlyimpeded by the opportunity cost forparking facility operators. Parkingis a lucrative business. Based upondaily and monthly revenue estimates,a single parking bay in Melbourne’sCBD generates between $6,000 and$15,000 <strong>of</strong> income per year (Colliers2012). Furthermore, many parkinglocations are already over-subscribed(<strong>trial</strong> examples include WestfieldDoncaster Shopping Centre, DoncasterPark & Ride and many railway stationcar-parks). For a parking bay to beexclusively assigned to EV parking/charging, the relatively low number <strong>of</strong>likely users in the near-<strong>term</strong> creates asignificant opportunity cost that mostfacility operators will not accept. Thisissue has been the most significantbarrier to roll-out <strong>of</strong> public chargingfacilities as part <strong>of</strong> the <strong>trial</strong>.CREATING A MARKET 91

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