victorian electric vehicle trial mid-term report - Department of Transport

In terms of who drives the decisionmaking,attendees to the fleet EVworkshops were asked about previousdecision-making around deploymentof the Toyota Prius hybrid vehicle intotheir fleet. According to responsesfrom those attendees who had a Priusand knowledge of the factors behindthe procurement decision, the FleetManagement team was identified ashaving the strongest influence, aheadof the CEO/Executive team and theEnvironment team – refer to Figure 27.Does your organisation have any environmental commitments relatingto your fleet purchasing/operations?No, but are expectingthere will be in futureDon’t knowYesBuilding on this, attendees atthe workshops were asked aboutmeasures that would most effectivelypromote EV adoption by their fleetwithin the next two years. Withreference to Table 5, attendees wereof the view that getting buy-in fromtheir senior management held themost promise in terms of influencingtheir organisation’s EV uptake.When making the decision to adopt a hybrid into your fleet, who do youbelieve had the most influence on this decision?Environment team 23%CEO/Executive team 30%Fleet Management team 47%Figure 26 (Top). Survey responses from attendees at three EV workshop events staged in 2012, where the response‘No and not expecting any’ was not selected by any attendees (n = 39).Figure 27 (Above). Survey responses from attendees at three electric vehicle workshops held in 2012, where the response ‘Marketing’was not selected by any attendees (n = 30).CREATING A MARKET 45