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earlier on. The aim of the project, the rationale, the exact research hypotheses,and the data collection methods are clearly described. The manner in which hediscusses the proposed project is clear and to the point while, at the same timesupplying enough detail to make it perfectly clear how he intends approachingthe problem, and how he proposes to set about the actual task.In conclusion the applicant also describes the manner in which his project willfit into the larger research programme from which he is requestingsponsorship.Example 2Project titleAttitudes and stereotypes within the context of popular culture.Aims of the projectSee motivation and hypotheses below.Free download from www.hsrcpress.ac.zaMotivation for projectIn the outline of the National Programme which has been supplied, not enoughprovision is made for an investigation of outlook on life. This is obviouslynecessary for an explanation of relationships between groups if one were tointend understanding the manifestations of conflict.Research hypothesesThat outlook on life and perception of reality will exert an important influencein the explanation of reciprocal racial and ethnic stereotypes:(i) The outlook on life and perception of reality is precipitated amongst otherthings in language, which may serve as an explanatory background forstereotyping.(ii) To use outlook on life and perception of reality as a point of departure andexplanatory background for stereotyping regarding the different factors ofgroup relations.Brief description of research design (for example experiment, survey, literaturesurvey) with essential details, for example sample(i) Literature study. The approach will be linguistic, anthropological andsociological.(ii) Random samples and the utilization of the questionnaire method anddirect observation.184