2007-08 2nd Quarter Status Report - City Of Beverly Hills

Work Plan:Priority Tier:Creation:019Program: 4801101Category:Estimated Completion Date:Business Outreach and Retention PlanImplement business outreach and other elements of the the Business Retention PlanCity Initiative:Creation Date: 6/19/2007Description of Status/Comments:ECONOMIC DEVELOPMENTFund: 48 Policy, Administrative and Legal FundDept: 01 01City Initiative # 5: Sustaining Beverly Hills' Reputation for Excellenc1 - Originally BudgetedOtherDepartmentsInvolved:Multi-Department:Status: Qtr 1: 45% Qtr 2: 60% Qtr 3: 0% Qtr 4: 0%Business Retention white papers received and completed. Final document delayed from first quarter.Implementation of applicable outreach will begin in 3rd & 4th quarters.Work Plan:Priority Tier:Creation:020Estimated Completion Date:City Merchandise PlanImplement recommendations from new Branding initiative, Shield Licensing program anddevelop aspects of a City Merchandise planProgram: 4801101City Initiative:Category:ECONOMIC DEVELOPMENTFund: 48 Policy, Administrative and Legal FundDept: 01 01Creation Date: 6/19/2007Description of Status/Comments:City Initiative # 5: Sustaining Beverly Hills' Reputation for Excellenc1 - Originally Budgeted12/31/2008OtherDepartmentsInvolved:Multi-Department:Status: Qtr 1: 25% Qtr 2: 35% Qtr 3: 0% Qtr 4: 0%Bradford licensing strategic marketing plan approved by staff and will go to City Council in February2008. Product style guide drafted. Research for on-line City store providers(design, fullfillment, etc.)began in December 2007.II - 74FY 2007/08 2nd Quarter