Download the file. - Groupe SEB

2007, a new logo
Our new logo’s graphic design traces a path between Groupe SEB and the red silhouette
of a house. This evokes the perennial nature of our corporate mission and our
long-standing dedication to the home.
It symbolically projects the Group’s uniqueness and differentiation
and embodies its corporate values:
• The vertical band adds distinction to the simplicity of the ‘S’ form,
giving it thrust, continuity and orientation to the future.
• The house – the home – is a symbol of proximity, its arrow-head shape indicating
growth and development.
• The human and corporate aspects are evoked by the use of warm energetic red
combined with sober and reliable grey.
150 years...
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The Group has grown and changed considerably since
it used the original SEB crest of la Société
d'Emboutissage de Bourgogne. Its last banner,
created in 1975, was a perfect illustration of its
determination to expand internationally. On the
occasion of the Group’s 150 th anniversary, we wanted
to project its new dimension, energy and potential.
This new, modern and dynamic logo clearly reflects the
Group’s firm orientation to the future.