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Rowenta – Silence Force
BETTER SERVICE FOR THE CONSUMER
A GUARANTEED RESPONSE
STRATEGY – IMAGINING THE FUTURE
The standards of excellence, superior results and professional finish
associated with our top-range brands, Krups, Lagostina and
All-Clad, require the input of advanced technologies. All-Clad, our
specialist in bonded metal utensils, has for example developed
a new five-layer bonding process for induction cooking. This new
technology which guarantees perfect flatness and optimum heat
distribution is taking on fast in the American market.
CUTTING-EDGE TECHNOLOGY
The Group’s intense R&D efforts continue to generate new
technologies and cutting-edge innovations which lead to the great
commercial success stories that drive our growth. For the Silence
Force vacuum cleaner, we invented and patented a ‘silence box’
process to cut down on noise without reducing performance –
resulting in a machine six-times quieter than a classic cleaner and
just as powerful. Our expertise in nutritional cooking products
helped us to meet the challenge of making tasty chips with almost
no oil. The result of this technical prowess: the Actifry, with its
mixing paddle and hot-air convection system. These new
products show the close attention we pay to the wellbeing and health
of consumers. Eco-design is yet another area of study in which
the Group invests to make real progress in the protection of the
individual and the environment.
What if a customer has a query or an issue with a Groupe SEB product? Our national
consumer service (contact details marked on packaging) is an important source of
customer information and feed-back. This service is particularly developed in France
where it is run by a team of some 20 customer advisors based at our Consumer
Welcome Center. An independent survey in 2007 rated this centre ahead of the Group’s main rivals for quality
of service. The Group plans to extend the French model and harmonize all its customer welcome services, first
in Europe, and then throughout the world.
AFTER-SALES SERVICING
The Group also undertook a complete review of its after-sales servicing network in 2007 to improve the rate
of customer satisfaction in terms of the time taken, the cost and the quality of repairs. The system is overseen by
a new After-Sales Service department created early this year, which shows the Group’s determination to aim for
high performance in this area.
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