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Constant progress
Tefal – Actifry
Sold in 2007:
210,000 Quick & Hot.
175,000 Actifry.
68,000 Silence Force.
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
The 2007 trading year showed that the Group’s best performing
products were the fruit of innovation and steady investment
in advertising and marketing, combined with rigorous
management of our business. Differentiated and targeted
innovation generates a better product mix and higher
average sale prices – which means constant progress for
consumers and new growth for the Group. This win-win
formula, combined with tight control of purchase costs and
overheads, results in higher profits and – completing the
‘virtuous circle’ – new investment to generate future growth.
INNOVATION DRIVING GROWTH
A PROVEN KEY TO SUCCESS
Long practised and perfected by Groupe SEB, innovation is one of
its hallmarks and a key source of leverage for its continuing
growth. Enlisted to develop new functional features and breakthrough
concepts that make its products stand out, innovation is
the driving force behind the Group’s product offer, ensuring the
best response to evolving consumer needs.
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