Download the file. - Groupe SEB

Destination China
World’s 3rd economic power.
1.3 billion Chinese.
A 41% urban population.
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
On 21 December 2007, Groupe SEB announced the success
of its partial public offer launched a month earlier for
a controlling stake in Supor, China’s domestic market leader
in cookware and number 2 in small electric cooking
appliances. With a 52.74% majority share in the capital of this
front-rank company, Groupe SEB is now well equipped to
exploit the enormous business potential of this vast market.
This key strategic step will alter the profile of Groupe SEB in
2008.
SUPOR, A MAJOR ALLY
Founded in 1989 by the Su family, Supor has become a benchmark
standard in cookware and small electric cooking appliances in the
Chinese market, with strong positions in rice cookers – a highly
symbolic product in that country – as well as in electric pressure
cookers and induction cooking hobs. With a competitive and adaptable
industrial base comprising four modern factories, Supor
employs 6,600 people, of which 80% in production. Moreover,
the start-up of a new plant in Vietnam in mid-2008 will give it an
essential tool to penetrate the markets of Southeast Asia which
cover a population of more than 600 million. Supor also began
taking steps in recent years to obtain certification in quality,
environment and labour rights.
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