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Tefal – Thermospot
Lagostina – Domina
Jamie Oliver – Cast iron range
STRATEGY – IMAGINING THE FUTURE
FRENCH SALES REGAIN GROUND
Sales rose by 7% in France last year in a buoyant market where
popular innovations were backed by strong advertising and lively
point-of-sale promotion. The success of the Actifry gave an added
boost to our fryer sales.
Similarly, the ultra-quiet
Silence Force vacuum
cleaner attracted a great
deal of attention. Products such as the BeerTender or the Dolce
Gusto, stemming from our marketing partnerships, shaped new
consumer tastes and were a big commercial success.
REVIVED DEMAND IN WESTERN EUROPE
Markets were well oriented in terms of both volume sales and
pricing, with the exception of Britain where demand was very
subdued and the retail industry faced unprecedented problems,
though innovative products such as the Actifry and Quick Cup were
well received.
Trading was up in all other countries where the Group scored good
performances in beverage and food-preparation, cookware
(particularly Jamie Oliver ranges), electric fryers, haircare and
linen care products – all this despite growing competitive pressure.
Germany reaped the benefits of revived demand and upgraded
ranges. The Group has always resisted involvement in the
price-wars waged in this market by retailers, abetted by our
competitors. This strategy has paid off as our business is now
reporting renewed growth and profitability.
In Scandinavia economic
indicators are also
positive and the retail
industry is taking full
advantage of this.
Our centralized organization gives us a global view of the market,
so that the Group can adapt its offer and maintain a steady pace
of growth.
41
12 factories.
3 logistics platforms.
2 factories in Germany and Italy.
17 marketing companies.
1 logistics platform.