Download the file. - Groupe SEB

CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
Lifestyle trends
and small household appliances
80,000 visitors a year
to Brazil’s Casa Gourmet,
a meeting-place
for customers.
Lifestyles around the world are changing in response to new
developments in thinking, science and technology. These
sociocultural trends shape the behaviour of consumers
whose basic needs, hopes and desires motivate their decision
to buy.
EASIER AND MORE ATTRACTIVE LIVING
Groupe SEB responds to consumer demands for a better and more
attractive daily life by offering them new functional features and
thought-out design. In the kitchen, which has become a real living
area in today’s home, our Group has played a big role in simplifying
tasks. For some two hours spent in the kitchen by a typical French
housewife in the 1950’s, today this need hardly be more than twenty
minutes. Groupe SEB has created ranges designed for rapid
results, ease of use and direct service: multi-function food processors,
instant hot-water dispensers, pod coffee makers that serve
coffee by the cup, blenders and juice extractors that pour straight
into a glass. Cooking meals is still rewarding with our convivial
appliances that make having dinner-guests a pleasure – simplicity
itself, with a touch of originality and imagination.
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