Download the file. - Groupe SEB

Czech Republic – Point of sale
2 factories in Russia
and the Middle East.
16 marketing companies.
GROUPE SEB commitment...
BURUNDI PROJECT BACKED BY 7,000 SEB EMPLOYEES
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
RAPID PROGRESS
IN EMERGING MARKETS
Groupe SEB has long been aware of the growth potential of
emerging countries. While gaining prominence in these markets
with its strong brand portfolio, a broad product offer and efficient
commercial and logistics structures, the Group has also taken up
the social and corporate challenges of its development in these
territories.
EASTERN EUROPEAN DYNAMISM
Eastern Europe offers high potential for growth as purchasing
power rises in the region. Changing consumer lifestyles and
modernization have led to the rapid spread of retailing and Western
consumer standards.
The strong reputation of its brands and the Group’s policy of
proximity to the customer are paying dividends in these markets.
Sales are growing steadily in Poland, Slovenia, Bulgaria, the Czech
Republic and Slovakia, and business prospects are good.
We reinforced our presence in this zone last year by creating a new
subsidiary in Latvia.
A wave of solidarity spread throughout Groupe SEB on the occasion of its 150th anniversary when it set up its
corporate sponsorship Foundation. Employees were invited to help a UNESCO schooling initiative for 2,000
ex-street children in Burundi by sending in a personal photograph for use in a collective work. For each photo
sent in, the Group’s Foundation undertook to donate €2
to the project. The result: more than 7,000 photos were
received from employees around the world. The Group
decided to contribute €15,000 to the project and its
Foundation matched this to make a total donation of
€30,000 to UNESCO. As a sign of their genuine interest
in the project, staff members sent in more than
400 messages with their photos which were sent on to
the Burundian children via the UNESCO representative
in that country.
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