Download the file. - Groupe SEB
Download the file. - Groupe SEB
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Supor - Hangzhou production site<br />
Supor – Rice cooker<br />
GROUP NEWS<br />
In terms of marketing, Supor enjoys a strong brand image which<br />
has won “China’s Famous Brand” award three times since 2002.<br />
The company’s extensive coverage of Chinese territory is assured<br />
by a vast distribution network of 300 agent-wholesalers and 20,000<br />
retail outlets throughout 30 provinces. In 2007, its sales amounted<br />
to €280 million, up 38% on <strong>the</strong> previous year.<br />
EXCELLENT PROSPECTS<br />
The acquisition of Supor is a unique opportunity for both parties.<br />
It gives <strong>Groupe</strong> <strong>SEB</strong> access to <strong>the</strong> Chinese market with a<br />
well-established leading brand which will help it to expand its limited<br />
current offer in this vast country. It brings <strong>Groupe</strong> <strong>SEB</strong> new<br />
technologies and specialist products such as rice cookers, electric<br />
pressure cookers and induction hobs, which will also add to its<br />
knowhow.<br />
For Supor, its integration into <strong>Groupe</strong> <strong>SEB</strong> gives it major scope for<br />
fresh growth. The Group’s international network will open new<br />
doors for it in <strong>the</strong> emerging markets of Sou<strong>the</strong>ast Asia and in <strong>the</strong><br />
entry-level segments of mature markets. Meanwhile, technology<br />
transfers and higher production volumes to supply <strong>the</strong> Group’s<br />
needs should accelerate Supor’s growth and make it more<br />
competitive.<br />
XIANZE SU, MANAGING DIRECTOR OF SUPOR<br />
“We backed <strong>Groupe</strong> <strong>SEB</strong>’s partial public share offer and we are happy with <strong>the</strong><br />
outcome as it gives Supor an excellent opportunity for strategic cooperation<br />
and strong backing for its business development in China and Sou<strong>the</strong>ast Asia.<br />
An integration committee has set to work mobilizing staff teams around action plans<br />
to pool efforts and share best practices in a spirit of fruitful cooperation. This process,<br />
which involves mixed teams of <strong>Groupe</strong> <strong>SEB</strong> and Supor managers working to a concrete<br />
agenda, is vital to our successful integration. We appreciate this interlocking multicultural approach because it is<br />
constructive, efficient and enriching for all concerned. Our entry into <strong>Groupe</strong> <strong>SEB</strong> is also a big opportunity for<br />
Supor employees, as it opens up new career prospects in a major international group.”<br />
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