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STRATEGY – INDUSTRY TRENDS
GLOBAL REACH, LOCAL TOUCH
While the Internet has revolutionized ways of life and accelerated the convergence of cultures, there is also a growing
sense of local identity. Which is why the Group adapts to specific regional culinary practices. For example, our product
response to the popularity of liquid or semi-liquid preparations around the world was two-fold: an upright hand-mixer
for Europe and a blender for other continents. Similarly, our kettles for making tea (the world’s most popular beverage)
are designed to match local market usage – small-sized for Japan, a keep-hot function for other Asian countries.
The multi-cultural dimension of food is also taken into account by the Group’s offer of appliances such as the tajine, wok
or plancha for cooking specialty ethnic dishes.
Tefal – Delicious & Nutritious
CONSUMER CRITERIA
FOR BRAND CHOICE
• confidence in the product (76%);
• importance of product quality control (74%);
• concern for the environment (83%);
• respect for certain social values (71%).
(CSA survey for La Poste).
A NEW ERA OF HEALTHY EATING
Healthy eating is a central concern in Western societies today, and
Groupe SEB is investing heavily in this sector in which it aims to play a
leading role. The challenge of preparing food which is both tasty and
nutritious is taken up by our Nutritious and Delicious line which
includes a minimal-oil fryer, a steam cooker and a steam oven for
natural, healthy cooking. This dietary trend coincides with a renewed
interest in the home-made, a demand met by our jam-makers and
breadmakers which are easy to use and give a perfect result. For people
who expect professional standards at home, there are espresso
and cappuccino coffee machines...and our home beer-tapping system.
CORPORATE ETHICS: A PRIORITY
Growing public awareness about social and environmental issues
has made consumers more demanding in their choice of brand.
Concern for human rights and the future of our planet is also an
aspect of our corporate social responsibility. We therefore make
every effort to limit the ecological footprint of our activities
(reducing the power consumption of our factories and products,
designing products that can be recycled) while helping to improve
life for everyone through our commitment to ethical business and
sponsorship of social projects.
Tefal – Vitadélice steam oven
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