Download the file. - Groupe SEB
Download the file. - Groupe SEB
Download the file. - Groupe SEB
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150 years...<br />
The early 80’s saw <strong>the</strong> Group<br />
make its first market overtures<br />
in Japan. It set up a local<br />
joint-venture company of which<br />
it quickly took full control.<br />
Its business at that time was<br />
based on two fast-growth<br />
product families: pressure<br />
cookers and nonstick cookware.<br />
Ano<strong>the</strong>r rendezvous with history in 2001: <strong>the</strong> Group’s partial<br />
takeover of long-time rival, Moulinex. This offered ready<br />
potential for upscaling and reinforced positions in food<br />
preparation. The Group carried off <strong>the</strong> deal.<br />
In 2007-2008, a new adventure unfolded for <strong>Groupe</strong> <strong>SEB</strong> –<br />
this time in China – presenting a huge challenge and a<br />
far-reaching strategic opportunity. The prize: our acquisition<br />
of Supor, a front-rank operator in our industry which today<br />
gives us access to China’s vast and rapidly expanding market.
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