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Jamie Oliver – Cookware partnership
GROUPE SEB commitment...
ECO-DESIGN: PLANNING THE FULL PRODUCT LIFECYCLE
MAKING PRODUCTS RECYCLABLE
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
PARTNERSHIPS BOOST SALES
The Group has for several years adopted a pro-active
partnership policy by forming alliances with famous
mass-market names. The resulting pooled knowhow
opens up new business horizons in areas such as
pod-filter coffee makers. Krups took such an opportunity
and became the leading partner of Nespresso
and Nescafé. Thus, in 2007 several European
countries saw our Nespresso models successfully
joined by the Dolce Gusto to meet consumer demand
for different types of coffee such as cappuccino, latte
macchiato, caffe lungo or chococino. Meanwhile, the
BeerTender home beer-tapping system launched in
partnership with Heineken continued to win over
new markets. The Group has also had the benefit of
Lesaffre’s expertise in baking yeast to expand the
range of recipes for its breadmaking machines. Other
partnerships to stimulate our sales involve top chefs
such as Jamie Oliver and Emeril Lagasse, or the
famous Elite label for our beauty appliances offer.
Right from the design stage of a product, the Group strives to limit its impact on the
environment: lower energy consumption, less raw materials to make it, easy
recycling when the product reaches end of use. All our design units apply the
Group’s eco-design guidelines drawn up in 2003. The Group maintained its rate of recycling potential at an average of
70% of product weight, for new products launched last year.
AN INDUSTRY EFFORT
Carrying its eco-design effort further, the Group helped to form the CREER network
in 2007. As its chairman, André Malsch, Sustainable Development Director for
Steelcase International, says: “CREER brings together companies and scientific
teams with a view to pooling resources in applied research on eco-design and
recycling potential. Its members are committed to ecology as a vector of progress. Three research projects have been
launched with funding from, for example, the French Environment and Energy Management Agency. Its work is
focused on constraints and opportunities in the use of recyclable materials, on analysis of existing recyclability
evaluation methods, and on building an eco-design technology and regulatory database.”
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