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R&D – Caen laboratory, France<br />

GROUPE <strong>SEB</strong> commitment...<br />

“GROUPE <strong>SEB</strong> DID NOT LET US DOWN”<br />

Dominique Emery, Mayor of Fresnay-sur-Sar<strong>the</strong>, France.<br />

CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007<br />

THE KEY ROLE OF R&D AND INDUSTRIAL PATENTS<br />

In a market where accelerating change is <strong>the</strong> norm, <strong>the</strong> task of<br />

research and development is to make sure that <strong>the</strong> Group has a<br />

solid agenda of ongoing projects in <strong>the</strong> short, medium and long<br />

term. This involves fully exploiting <strong>the</strong> areas in which it already<br />

commands specific expertise while going on to explore new frontiers.<br />

These are increasingly technical, even scientific, embracing<br />

for example nanotechnology, fine-scale materials analysis, <strong>the</strong><br />

chemical composition of food and o<strong>the</strong>r areas. At <strong>the</strong> same time,<br />

incorporating environmental criteria at <strong>the</strong> product-design stage<br />

broadens <strong>the</strong> scope of R&D applications. For this reason we have<br />

stepped up recruitment in <strong>the</strong> last two years to reinforce our<br />

research and development teams with skills in new specialist<br />

areas.<br />

Industrial patent registration aims to protect innovation and<br />

defend it from infringement. <strong>Groupe</strong> <strong>SEB</strong>, as <strong>the</strong> proprietor of<br />

more than 1,000 current patents, is one of <strong>the</strong> most pioneering<br />

French companies in this area. In 2007, it <strong>file</strong>d 86 new patents and<br />

276 preliminary notifications (<strong>the</strong> so-called Soleau filing, used to<br />

date a patentable idea). Despite <strong>the</strong>se precautions, our products,<br />

models and brands are often copied, counterfeited or unlawfully<br />

exploited. The Group is continually on <strong>the</strong> alert in sensitive zones<br />

such as China and <strong>the</strong> Middle East, and closely monitors trade<br />

fairs. When necessary, it takes legal action (23 cases in 2007) and<br />

arranges to have illicit products seized (16 seizure operations<br />

were carried out last year).<br />

“When I heard of <strong>the</strong> plan to close <strong>the</strong> <strong>Groupe</strong> <strong>SEB</strong> factory in our commune, my immediate<br />

concern was for <strong>the</strong> workers: what was going to become of <strong>the</strong>m? <strong>Groupe</strong> <strong>SEB</strong><br />

reassured me, explaining that solutions existed for all <strong>the</strong> staff and no-one would be<br />

neglected. I accepted <strong>the</strong>ir word on this, but one also had to consider <strong>the</strong> future of <strong>the</strong><br />

site and local job creation. The closure of a plant of this size is a hard knock for an area<br />

where <strong>the</strong>re is already little industry. Here again, <strong>Groupe</strong> <strong>SEB</strong> played <strong>the</strong> game<br />

by becoming closely involved in a reindustrialization unit set up with local public and<br />

private interests. Several take-over plans were considered during 2007, and <strong>the</strong> local<br />

site managers were very cooperative with potential buyers. At <strong>the</strong> beginning of 2008, we<br />

are on <strong>the</strong> way to finding a viable solution (still confidential) with a company which plans to take over <strong>the</strong> entire<br />

site and create a substantial number of jobs. This will give new economic momentum to <strong>the</strong> commune.”<br />

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