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GROUPE SEB MARKED ITS 150 TH YEAR IN 2007.
WHAT ARE THE SECRETS OF THIS LONGEVITY?
YOU HAVE ADOPTED A NEW LOGO.
WHAT DOES THIS MEAN FOR THE GROUP?
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
long-term approach to all the stakeholders in our
enterprise. In social terms, the solutions we sought for
our employees and the local job market during our industrial
restructuring in France testify to our pro-active
stance in this area. In terms of corporate citizenship, the
creation of the Groupe SEB Corporate Foundation in
March 2007 to promote social integration will help us to
better coordinate our sponsorship of community projects.
Finally, to safeguard the environment we incorporate ecodesign
criteria in our product development and continue
to extend ISO 14001 certification of our factories.
Since its foundation, the Société d’Emboutissage de
Bourgogne, which became Groupe SEB in 1973, has been
a pioneering innovator. Today, we carry on the tradition of
intellectual curiosity, agility of mind and creativity that
marked our beginnings. The Group’s history is built on
inventive spirit and proximity, and our ambition has
always been and still is to make constant progress. By
combining a resolute product dynamic with new concepts,
practical improvements and a multitude of little extras to
make life easier and more agreeable, Groupe SEB has
become a major catalyst of modernity. Thanks to a stable
family shareholder base, we have pursued a long-term
strategy, firmly holding course through the ups and
downs of an ever-changing business climate.
Longevity does not mean we have not changed. Thirty-two
years after creating our last logo as a standard – bearer
for our international expansion, a fresh boost has been
given to the Group’s identity today. Our new logo reflects
our perennial commitment to modernity and leadership –
qualities clearly perceived by the public, according to
market studies. With this new banner, one can see that
the Group is resolutely focused on the future.
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