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Calor – Pro Express anti-scaling iron
Moulinex – Home Bread
GROUPE SEB commitment...
“BEING FIRST IN QUALITY TOO”
Alain Marlier, Quality Control Manager, Groupe SEB, since June 2007.
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
In middle ranges where the Group is firmly established, we
stimulate market demand by regularly updating the product offer
with new concepts which are of real use to the consumer:
• Easy storage, cleverly built into our Ingenio, Compact and Cocoon
cookware ranges of stackable pots and pans has now been applied
to other products such as Body Up bathroom scales which can be
stored upright, and the Store In food processor with drawers to tidy
away accessories.
• Efficiency and ease of use are very important, especially for the
most tedious domestic chores. These qualities are well served in
the latest Rowenta and Tefal steam generating systems, thanks to
their advanced ergonomic and technical features (anti-wrinkle and
anti-scaling functions).
• Local relevance is another parameter taken into account by the
Group. The breadmaking machine, for example, can bake a
baguette, a panetone or a borodinski loaf. Haircare appliances such
as hair dryers, straighteners and blow-brushes are designed for
every kind of hair.
“The prime objective of Groupe SEB is to satisfy the customer with quality products. After
several years of continuous improvement, the rise in the Group’s quality indicators stalled in
2006, when there was a high rate of returns for certain products. So, in 2007, we introduced a
plan with high quality targets to redress
the situation. This plan is based on
25 criteria for progress covering all the Group’s processes,
ranging from R&D to marketing, purchasing and manufacturing.
The development of highly innovative technology products,
for example, will be subjected to stringent quality control.
An extensive quality training programme will be set in motion
in 2008, initially in France, and then internationally. It will
cover some 800 people from all levels of the company. It is
encouraging to note that the rate of returns dropped in 2007.
Our task now is to make sure that this trend continues.”
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