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Kuwait – Home & Cook High Street
GROUPE SEB commitment...
DISTRIBUTION: CLOSER PARTNERSHIPS
What do retailers expect of Groupe SEB? They expect quality
products, on-time delivery, but also working-partner relations.
“For example” explains Philippe Neveux, head of consumer goods
stock flows and supplies for Carrefour in France, “we work with
Groupe SEB on improving sales forecasts and logistics flows.
The environment is another topic we will soon examine together
to find effective logistics solutions that are both economical and
ecological.”
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
A STRONGER RETAIL PRESENCE
Our goal is to make sure that each brand profile is appropriate to
the retail channel. The product should be available at the point of
sale where the shopper expects to find it. With this in mind, our
retailing strategy has a triple focus:
• Generalist, aiming to increase our stock listing with certain
household appliance and mass-retailing outlets that favour broad
consumer choice. This is the vocation of our mid-range brands
Moulinex, Tefal and Rowenta.
• Selective, aimed at penetrating up-market channels with
exclusive product assortments and an adapted
sales approach, using our premium quality brands,
Krups, Lagostina and All-Clad.
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• Alternative, geared to establishing positions
in alternative channels such as tele-sales,
the Internet or the Group’s own retail outlets.
This more recent development, which concerns all
our brands, complements the traditional retail
network approach and is making solid headway in
a number of countries.
Last year’s service rate (on-schedule dispatch and delivery) was
maintained at around 90% in France. This was 97% for clients who
opted for the Joint Supply Management (JSM) system. Under the JSM system, Groupe SEB manages stock
replenishment for the distributor’s warehouses. A growing number of clients also use the EDI (Electronic Data
Interchange) system to simplify and accelerate transactions with the Group and reduce their cost.