Download the file. - Groupe SEB

1 factory in China.
12 marketing companies.
Supor – Wok
GROUPE SEB commitment...
A CORPORATE CITIZEN
SEEKING SOLUTIONS WITH OTHERS
As a signatory of the Global Compact, Groupe SEB attended the
UN Global Compact Leaders Summit held in Geneva in July 2007.
Along with 1,000 other business leaders from around the world,
it took part in discussions on corporate social responsibility
(CSR) practices.
Groupe SEB is a member of the IMS (‘Institut du Mécénat et de la
Solidarité’), an association which supports business enterprises
in carrying out their corporate social responsibility.
CORPORATE AND SUSTAINABLE DEVELOPMENT REPORT 2007
ASIA PROVES ITS POTENTIAL
The smaller countries of Asia continue to expand thanks notably to
the development of their distribution infrastructures. Today, we are
building up our presence and brand reputation in these territories
which are relatively new for the Group. In Malaysia, for example, we
broadened our offer to include irons and blenders, while consolidating
positions in cookware. In Thailand, despite a slowdown in
consumer spending, the Group made progress in steam irons.
In Taiwan, we have increased our share of the cookware market.
Finally, China is a fast-growing market and an essential element
in the Group’s international expansion strategy. Our acquisition
of a controlling stake in Supor puts us in a front-rank position to
participate in the economic expansion of this country.
SOUTH AMERICAN MARKET STILL BUOYANT
Our South American operations reported an excellent year’s
trading. Economic indicators for this continent are generally
upbeat, even if the higher value of the Brazilian real continues to be
a drawback.
Brazil is seeing the emergence of a better-off middle class with
higher spending power which is turning to specialist retailers and,
increasingly, to hypermarkets. Arno continued to expand its sales
in food-preparation equipment where we are gaining market share,
as well as in fans, washing machines and coffee makers, while
The Group participates in initiatives that seek to promote awareness of sustainable development among students
in leading national institutes and universities, notably in France through the Dialogues Equation forum.
It is also a partner in an educational pilot project on diversity run by the Paris Institute of Political Science.
Under this scheme, some 100 high-school students from a deprived Paris suburb travelled to China in 2007 to
get a first-hand idea of globalization. While they were there, the young people were taken on a visit to the SSEAC
factory, a subsidiary of Groupe SEB in China.
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